Summary:

VIAVI (NASDAQ: VIAV) is a global provider of network test, monitoring and assurance solutions for telecommunications, cloud, enterprises, first responders, military, aerospace, and railway. VIAVI is also a leader in light management technologies for 3D sensing, anti-counterfeiting, consumer electronics, industrial, automotive, government and aerospace applications.

We are the people behind the products that help keep the world connected at home, school, work, at play, and everywhere in between. VIAVI employees are passionate about supporting customer success and we welcome people who bring their best every day to the company – to question, to collaborate and to push for solutions that will delight our customers.

Localization Marketing Manager
We are seeking an experienced and detail-oriented Localization Marketing Manager to lead our localization strategy and manage the end-to-end localization process for all marketing content across our global markets. This senior role requires bridging the gap between our global brand vision and the unique needs of local audiences to ensure our content is linguistically accurate, culturally relevant, and performance driven to ensure they resonate with local audiences. You will work closely with cross-functional teams and external partners to deliver impactful, native-feeling experiences that fuel our international growth.

Duties & Responsibilities:

Key responsibilities

• Strategy and execution: Develop, implement, and manage the localization strategy for all marketing materials, including websites, email campaigns, ad creatives, and other collateral. Develop appropriate methodologies for better on-line visibility, optimize call to action and lead generation.
• Project management: Oversee the entire localization workflow, from content intake and translation to transcreation, quality assurance, and final delivery.

• Website management: Responsible for VIAVI country websites’ content and maintenance

• Cross-functional collaboration: Partner with marketing, creative, legal, and product teams to integrate localization seamlessly into the content production process.
• Vendor management: Manage relationships with external agency and internal reviewers, budget oversight, contract management, and quality control.
• Quality assurance: Enforce quality standards, style guides, and glossaries to ensure consistency and brand integrity across all translated content.
• Data analysis and optimization: Track and report on the performance of localized marketing content using data and metrics. Use these insights to optimize future localization efforts and improve global conversion rates.
• Process improvement: Champion scalable and practical localization solutions by identifying opportunities to improve workflows and leverage new technologies.

Pre-Requisites / Skills / Experience Requirements:

Skills and qualifications

• Marketing experience: Experience in the test, measurement and assurance technologies industry, demand generation tactics, and global campaign localization is a must
• Project management: Strong project management skills to manage multiple stakeholders, deadlines, adapt processes as needed
• Analytical skills: Able to track performance, measure ROI, and use data to inform and adapt strategy as needed
• Communication skills: Excellent communication skills to interact with both local and global teams; second language skills preferred
• Cultural understanding: A deep understanding of cultural nuances and local market preferences
• People’s skills: Highly adaptable, proactive, highly detail oriented, able to develop relationships with internal stakeholders
• Technical skills: Understand website development environment, CMS, and experience in platforms to define technical requirements for how they should work for translation workflow

Additional Requirements:

• EMEA based or US East Coast and able to work some APAC hours as needed
• 8-10 years of test, measurement and assurance technologies industry experience
• Bilingual desired

If you have what it takes to push boundaries and seize opportunities, apply to join our team today.

VIAVI Solutions is an equal opportunity and affirmative action employer – minorities/females/veterans/persons with disabilities.

Job Posting Pay Range:

70,000

to

130,000