Position Overview
As an Insights Analyst at Highwire Intelligence Group, you will turn complex data into actionable insights that inform and elevate our clients’ strategies. Working at the intersection of data, technology, and communications, you will analyze trends across social and traditional media, market research, and digital platforms to craft compelling narratives. This role is ideal for someone passionate about leveraging data to drive strategic decisions in the fast-evolving technology and healthcare sectors.

What You’ll Do

• Data Analysis & Insights: Analyze social media, web, and traditional media data to uncover trends, opportunities, and actionable insights that guide communications and marketing strategies.
• Media Monitoring & Listening: Develop and execute Boolean queries to track conversations across social media and online news, identifying emerging trends and industry narratives.
• Data Visualization & Storytelling: Create clear, engaging, and insightful visualizations and presentations using tools such as Google Sheets, Google Slides, PowerPoint, and Tableau.
• Performance Measurement: Evaluate content and campaign performance using analytics platforms (e.g., Google Analytics, Sprout Social, Meltwater) and provide recommendations for optimization.
• Market & Competitor Research: Conduct market and competitor analysis to inform strategic recommendations and uncover new opportunities.
• Automation & Tools: Utilize Excel, Quid, and AI-driven platforms to streamline data collection, analysis, and reporting processes.
• Collaboration: Partner closely with internal teams, including account leads, to ensure data-driven insights are integrated into client strategies.
  
  

What You Bring

• Experience: 2–5 years in analytics, preferably in PR, marketing, or advertising, with a focus on technology and healthcare sectors.
• Technical Skills: Proficiency with Google Suite (Sheets, Slides), data visualization tools (Tableau or equivalent), and media monitoring software (e.g., Quid, StatSocial, SimilarWeb).
• Data-Driven Mindset: Strong passion for working with data, with confidence in translating findings into actionable recommendations.
• Communication: Excellent verbal and written communication skills, capable of presenting complex data clearly and persuasively.
• Attention to Detail & Organization: Highly organized, with strong time management skills and a keen eye for detail.
• Critical Thinking: Ability to identify trends, solve strategic problems, and make informed recommendations using data.
• Digital Fluency: Comfortable with social platforms and aware of emerging trends in digital and social media landscapes.
  
  

What You’ll Gain

• Hands-on experience with high-profile clients and cutting-edge analytics tools.
• Exposure to strategic decision-making in technology and healthcare communications.
• Opportunity to craft impactful insights that directly shape client strategies and campaigns.

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