Position Overview

Highwire is seeking a Senior Vice President, Social (Contract Role) to lead and grow our Social team. This contract-based executive position is responsible for setting the strategic vision for social and digital programs, managing a high-performing team, and delivering innovative, results-driven campaigns for clients across B2B technology, cybersecurity, professional services, healthcare, energy, and sustainability.

As SVP (Contract), you will serve as a key leader within the agency, collaborating with executive leadership (EVP, C-Suite, and client-facing teams) to elevate Highwire’s social capabilities, drive new business growth, and ensure the delivery of best-in-class campaigns that strengthen client brands and generate measurable outcomes.

What You’ll Do

• Lead and manage the Social team, providing strategic direction, mentorship, and career development for all team members.
• Set the vision and strategy for Highwire’s social and digital offerings, ensuring alignment with client objectives and agency goals.
• Oversee the conception, execution, and measurement of integrated social campaigns across paid, earned, shared, and owned channels.
• Partner closely with account leadership, creative teams, and SVPs/EVPs to deliver cohesive, multi-channel programs.
• Build and maintain strong client relationships at senior levels, providing strategic counsel and insights that drive business results.
• Develop and implement innovative approaches to social content, community engagement, and digital storytelling.
• Lead new business initiatives, including strategic pitch development, creative ideation, and thought leadership presentations.
• Ensure the Social team operates efficiently and effectively, establishing best practices, processes, and workflows.
• Stay ahead of emerging trends, platforms, and technologies, translating insights into actionable client strategies.
• Represent Highwire externally at industry events, conferences, and networks to elevate agency thought leadership and visibility.

What You Bring

• 12+ years of experience in marketing, communications, PR, or advertising agency roles, with significant leadership experience.
• Proven ability to lead, inspire, and grow a high-performing social and digital team.
• Deep expertise in social media strategy, paid and organic campaigns, content development, and measurement.
• Track record of success developing and executing integrated social programs for clients across B2B technology, cybersecurity, professional services, healthcare, or energy/sustainability.
• Demonstrated experience influencing client strategy at senior levels and driving measurable business outcomes.
• Strong business development acumen with experience leading pitches, proposals, and new client engagements.
• Strategic, data-informed thinking with the ability to innovate while aligning programs with client objectives.
• Excellent organizational, communication, and leadership skills with the ability to manage multiple priorities and projects at scale.
• Knowledge of social analytics, SEO/SEM strategy, and digital marketing trends is highly desirable.
• Passion for fostering an inclusive, collaborative team culture and mentoring future leaders.

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