The Role

The Performance Marketing Creative Strategist will lead the development, testing, and optimization of advertising assets across Gametime’s performance marketing channels. This role blends creative ideation with data analysis to produce ads that deliver measurable business impact. You'll define our creative testing roadmap, craft audience-specific concepts, and partner with teams across growth, brand, and production to bring high-performing creative to life.

This is a cross-functional role that sits at the center of creative, media, and performance. Your work will directly influence how fans discover and connect with live events.

Key Responsibilities

• Own the end-to-end creative strategy for performance marketing campaigns, ensuring alignment with campaign objectives, lifecycle stages, and audience segments.
• Translate performance data, user insights, and cultural trends into structured briefs, test hypotheses, and creative concepts.
• Manage the full creative lifecycle—from ideation and briefing to production, testing, iteration, and reporting.
• Monitor platform, competitor, and cultural trends to surface insights that inform hooks, narratives, and creative formats.
• Design and execute structured creative experiments that optimize for early-funnel performance metrics like CTR, IPM, and CVR.
• Collaborate cross-functionally with Growth, Lifecycle, Brand, and Creative teams to align on creative direction and campaign goals.
• Partner with in-house and external creative production teams, including UGC and influencer partners, to bring concepts to life.
• Streamline creative workflows, leverage automation and AI-assisted tools, and implement scalable systems to increase production efficiency.
• Uphold brand integrity while pushing creative boundaries to drive performance.
  
  

Key Competencies

• Deep understanding of performance marketing and mobile-first creative strategy.
• Strong ability to interpret data and distill insights into actionable creative ideas.
• Excellent communication and collaboration skills; able to manage stakeholders and production partners across teams.
• Structured and organized approach to testing, briefing, and iteration.
• High creative intuition and cultural fluency; ability to tap into trends, formats, and moments that move fans.
• A strong sense of ownership and bias toward action in a fast-paced, high-growth environment.
• Comfort with ambiguity, iteration, and evolving team processes.
  
  

Requirements

• 4+ years in creative strategy, UA creative, or product marketing for mobile-first brands.
• Proven impact on KPIs like CTR, CVR, IPM, CPI, and ROAS.
• Deep familiarity with performance platforms including Meta, Google, TikTok, Snap, and others.
• Experience translating performance data into creative briefs, hypotheses, and scalable concepts.
• Strong cross-functional and project management skills.
• Experience managing creative resources—internal, agency, or freelance.
• Passion for live entertainment, mobile experiences, and creative experimentation.

Nice to Haves

• Understanding of SKAN, privacy-first measurement, and signal loss challenges.
• Experience with dynamic creative optimization (DCO), creative automation, or AI-assisted workflows.
• Background in mobile apps, ticketing, or entertainment industries.
  
  

Why Gametime

This is a rare opportunity to drive performance through creative innovation. You’ll shape how Gametime shows up across platforms, help fans discover unforgettable live experiences, and bring bold ideas to life in a nimble, fast-moving team. If you’re excited to turn insights into storytelling—and storytelling into business impact—this is the role for you.

What We Can Offer:

• Flexible PTO
• Competitive salary & equity package
• Monthly Gametime credits for any event ($1,200/yr)
• Medical, dental, & vision insurance
• Life insurance and disability benefits
• Diverse Family-forming benefits through Carrot Fertility
• 401k, HSA, pre-tax savings programs
• Company offsites and meet-ups
• Wellness programs
• Tenure recognition