nline Marketing Intern – Lifecycle Messaging (Summer)

Company: Gen Digital (Avast + Norton) – global consumer SaaS security company
Location: Prague (onsite)
Department: Freemium CSM – Lifecycle Messaging (Avast, AVG, CCleaner)
Schedule: Full-time, fixed-term internship (15th June - 15th Sept)
Eligibility: Active student or very recent graduate, able to work onsite in Prague for the full duration

About Gen:

Gen is a global company dedicated to powering digital freedom through its trusted consumer brands, including Norton, Avast, LifeLock, MoneyLion and more. We deliver award-winning cybersecurity, online privacy, identity protection and financial wellness solutions to nearly 500 million users in more than 150 countries.

We’re always looking for smart, curious and high-impact talent who see AI as a teammate – using it to move faster and deliver meaningful results. When you’re part of Gen, you’ll have the flexibility, tools and support to do your best work and grow your career, from flexible working options and time off to competitive pay, benefits and wellbeing programs.

At Gen, we are scrappy and relentlessly customer driven. We create room for healthy debate, experimentation and continuous learning, and we seek out people with different experiences, identities and ideas to join our team.

About the Role:

You’ll join the Freemium Customer Success Management (CSM) organisation, which looks after customers using our Avast, AVG and CCleaner products. The team focuses on end‑to‑end customer journeys and lifecycle communications – for example, what people see when they install and start using our products, receive lifecycle and transactional emails and in‑product messages, and manage their subscriptions (billing, renewals, upgrades, cancellations, etc.).

The Lifecycle Messaging group sits at the intersection of product, marketing and customer experience, making sure our journeys are clear, consistent and genuinely helpful – not spammy or confusing.

We’re looking for an Online Marketing Intern – Lifecycle Messaging to help us understand what our customers experience when they buy, use and manage our products — and how we can make that experience better. You’ll look at real customer journeys (screens, emails, product flows), spot where things feel confusing or frustrating, and suggest simple, concrete improvements that make life easier for our users.

If you’re curious about AI, there’s also room to explore how we could automate parts of this work in the future. This is a hands‑on role where your work can directly influence how millions of people experience our products.

What you will learn:

• How a modern subscription business thinks about customer journeys and user experience

• How Product, Design, Marketing and Customer Success work together to improve the customer experience

• Practical skills in customer journey review and basic journey mapping, UX critique and experience feedback, communicating findings clearly, and working with multiple stakeholders

• Hands‑on exposure to tools such as whiteboarding / mapping tools (e.g. Miro, Lucidchart), documentation and collaboration tools, and potentially analytics / BI and AI‑powered tools for automation

Key Responsibilities:

• Follow the customer journey and walk through what customers see when they:

  • Buy a product on the web or in the app

  • Start using the product for the first time (onboarding)

  • Receive lifecycle and transactional emails and in‑product messages

  • Manage their subscription (billing, renewals, upgrades, cancellations, etc.)

• Spot problems and opportunities by looking for moments where the experience is:

  • Confusing or unclear

  • Inconsistent in tone, design or wording

  • Causing extra effort or frustration, and highlight where this could hurt conversion, satisfaction or retention

• Summarize and share your findings by creating simple overviews (slides, docs or diagrams) that:

  • Show what customers go through step by step

  • Highlight where the experience could be smoother

  • Turn your findings into clear, prioritised recommendations

• Suggest customer experience improvements, proposing ideas such as:

  • Clearer, more focused messages or screens

  • Fewer steps in a flow

  • More consistent tone and visuals across touchpoints

  • Helping outline “future state” journeys that show how the experience should work

• Work with different teams, collaborating with:

  • Design / UX on flows, messaging and patterns

  • Product Management on constraints and opportunities in the product

  • Marketing and Customer Success on lifecycle programs and priorities

  • Joining workshops, reviews and feedback sessions where your work is discussed and refined

• Explore AI & automation (bonus), including how AI tools could:

  • Speed up customer journey review

  • Automatically spot patterns, gaps or friction points

  • Help maintain and improve journey maps and documentation over time

About you:

You’re an active student or recent graduate who cares about how customers experience digital products, enjoys mapping out journeys and fixing confusing moments, and is comfortable working hands‑on with product flows, messaging and tools. You’re curious about subscription businesses, consumer software, and how AI can help improve customer experience over time.

Education:

• Currently enrolled in or recently graduated from a Bachelor’s or Master’s program, ideally in fields such as:

  • Business

  • Marketing

  • Digital Media

  • UX / Design

  • Product Management

  • Data / Analytics

  • Or similar

Experience:

• Strong interest in consumer technology, digital products and SaaS

• Previous internship or project experience in marketing, product, UX or customer success is a plus, but not required

Skills:

Required:

• Comfortable using digital products and online interfaces; you like to click around and “reverse‑engineer” flows

• Good English communication skills (written and spoken)

Nice to have:

• Basic familiarity with UX / CX / customer journey concepts

• Experience with tools like Figma, Miro, Lucidchart, or similar

• Hands‑on exposure to documentation and collaboration tools, and potentially analytics / BI and AI‑powered tools for automation

Personal Attributes:

• Analytical and structured mindset – you enjoy breaking down complex things into clear steps

• High attention to detail and a strong customer focus

• Able to work independently, take initiative and manage your own tasks

• Comfortable collaborating with different teams and incorporating feedback

• Interest in subscription businesses or consumer software

• Curiosity about AI and how it can be used to analyse customer journeys, automate mapping and documentation, and support better, faster experience improvementsWhat’s next:

To Be Considered, you must:

• Be an active full‑time student or recently graduated, and able to work onsite in Prague

• Be available for a 10‑week full‑time internship starting 1st July

• Have a strong interest in consumer technology, digital products and SaaS

Application Note:

A cover letter is optional but encouraged — yes, I really read them. Candidates who show they understand what we build, the industry we’re in, and why it matters will have a clear edge.

Gen is an equal opportunity employer, and we’re committed to fair, inclusive practices at every stage of the candidate and employee journey. Employment decisions are based on merit, experience and business needs.

Gen is proud to be an equal-opportunity employer, committed to diversity and inclusivity. We base employment decisions on merit, experience, and business needs, without considering race, color, national origin, age, religion, sex, pregnancy, genetic information, disability, medical condition, marital status, sexual orientation, gender identity or expression, military or veteran status, or other unlawful factors. Gen prohibits discrimination based on these protected characteristics and recruits talented candidates from diverse backgrounds.

We consider individuals with arrest and conviction records and do not discriminate against employees for discussing their own pay or that of other employees or applicants. Learn more about pay transparency. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.