Role Overview:

As the Senior Product Marketing Manager, you will be the voice of the product in the market and the voice of the customer within the company. You’ll work cross-functionally with Product Management, Sales, Customer Success, and Engineering teams to develop compelling narratives, launch strategies, and positioning that drive revenue and brand leadership. This is a senior, high-impact role suited for a storyteller, strategist, and data-driven marketer passionate about AI.

Key Responsibilities:

• Messaging & Positioning: Own and refine the positioning, messaging, and competitive differentiation of our AI products.
  
  
• Go-To-Market (GTM) Strategy: Lead end-to-end GTM planning for new product launches, feature rollouts, and vertical solutions.
  
  
• Content Strategy: Develop high-impact product content – from thought leadership pieces to product datasheets, case studies, demos, and sales decks.
  
  
• Customer and Market Insights: Conduct customer research, win/loss analysis, and competitive benchmarking to inform product strategy and marketing programs.
  
  
• Enablement: Create tools and training to enable sales and field teams to communicate product value effectively.
  
  
• Growth & Adoption: Partner with demand gen, digital, and customer marketing teams to create campaigns that drive awareness, trial, and adoption.
  
  
• Thought Leadership: Represent [Company Name] at industry events, webinars, and analyst briefings as a product and AI domain expert.
  
  
• Metrics & Reporting: Define and track key performance metrics for product marketing effectiveness and GTM performance.
  
  

Requirements:

• 10+ years of experience in product marketing, ideally in enterprise SaaS or AI/ML-focused technology companies.
  
  
• Proven experience launching and scaling B2B software or AI-driven products in competitive markets.
  
  
• Strong storytelling skills with the ability to craft compelling narratives and translate complex technical concepts into business value.
  
  
• Excellent stakeholder management and cross-functional collaboration abilities.
  
  
• Comfortable working in a fast-paced, startup-like environment.
  
  
• Analytical mindset with experience using data to drive decisions.
  
  
• MBA or equivalent business/marketing background is preferred but not required.
  
  
• Deep passion for artificial intelligence, machine learning, and their impact on modern business