Job Title

Consumer & Market Insights Lead

Job Description

Responsibilities:

Strategic Insight Leadership

• Lead the venture’s strategic insight agenda, identifying emerging needs, category shifts, and consumer tensions that unlock meaningful innovation opportunities.
• Act as a thought partner to Marketing, Innovation, Operations, and Commercial leaders — shaping venture strategy based on deep insight and data.

Next-Generation Research & AI-Driven Insight

• Introduce new ways of doing research that are faster, more iterative, and more cost-effective — including AI-assisted insight mining, unstructured data analysis, , and predictive trend tools.
• Build a modern insight ecosystem leveraging
  • Generative AI for insight clustering and message testing
  • Social listening and search analytics
  • Creator/influencer trend scanning
  • Automated consumer sentiment analysis

Agile Experimentation & Fast Validation

• Design and lead rapid learning loops — smoke tests, landing page tests, AI-powered concept screening, creative A/B testing — to validate desirability early and reduce risk.
• Partner with the Marketing & Proposition team to build hypotheses, design low-cost experiments, and rapidly iterate based on real-world signals.

Full-Stack Research Leadership

• Oversee rigorous qualitative and quantitative research when needed (U&A, segmentation, claims testing, JTBD, pricing).
• Manage insight partners and agencies while ensuring high quality, speed, and value for money.

Insight Translation & Decision Support

• Convert complex insights into sharp opportunity spaces, target personas, and strategic recommendations that influence pipeline choices and GTM strategies.
• Create compelling storytelling outputs (workshops, insight narratives, opportunity maps) that inspire cross functional teams

Cross-Functional Influence

• Work closely with Marketing & Proposition, Innovation & Operations, and Commercial teams to ensure insights guide proposition design, product development, launch strategy, and scaling.

Skills & Qualifications:

Experience & Expertise

• 10–15 years in senior insights, strategy, or consumer intelligence roles within FMCG, beauty, durables, or tech-driven consumer brands.
• Proven track record influencing senior stakeholders and shaping innovation or business strategy through insight.

Advanced Research Mastery

• Expertise across qualitative and quantitative research, combined with fluency in modern insight tools, including AI, digital analytics, and social listening.
• Comfortable designing rapid experiments, hypothesis-driven tests, and iterative validation cycles.

Digital, AI & Data Fluency

• Experience using:
  • Generative AI for insight synthesis and message testing
  • Digital ethnography and social data mining
  • Predictive tools for trend forecasting
  • Rapid concept testing and automated research tools

     

Strategic Storytelling

• Ability to translate data into compelling narratives that shape decisions at the venture, category, and leadership level.

Leadership & Influence

• Strong collaborator who can challenge, inspire, and guide cross-functional teams toward consumer-led decision-making.
• Experience coaching teams and influencing without authority in fast-moving or ambiguous environments.

    

Education

• Bachelor’s or Master’s degree in Marketing, Business, Psychology, Behavioral Science, or related field.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.