Convene is an Equal Employment Opportunity Employer and we believe that diverse teams are the best teams. We live our values of GRIT (Genuine, Relentless, Integrity & Teamwork) and strive to create an inclusive and equitable workplace where everyone can be their true selves, where we all show up for each other. In line with our goal to be 1% better every day, we are committed to listening, learning, growing and improving. We welcome applicants from all backgrounds, experiences, abilities and perspectives to join us on this journey. 

 

Senior Director, Brand Marketing | New York City

This is a new, strategic role, joining the newly formed Convene Hospitality Group at a key moment of brand growth. The role will focus on centrally driving the brand strategy, commercial marketing approach and key brand activations for a growing portfolio of brands, including Convene and etc.venues, as well as stunning one-of-a-kind event spaces and special projects. The Senior Director of Brand Marketing will report directly to our SVP of Brand Marketing. 

 

Responsibilities/Duties

• Create, lead and execute a brand marketing vision, strategies and commercial campaigns to drive innovative thinking, brand awareness and business objectives, including development of brand architecture, brand differentiation, and integrated brand marketing plans in conjunction with agencies and other cross-functional partners.
• Support SVP, Brand Marketing in defining and delivering client experience touchpoints and extensive brand toolkits, including brand overviews and approaches to social media, tone of voice, art direction, music, etc.  

Develop and build consensus for insight-driven cultural partnerships and brand activations, ensuring that we activate ideas to maximize impact all across owned, earned and paid channels, including PR, digital, content +  events.

• Oversee and set priorities for Regional Marketing Managers to execute guest experience touchpoints and seasonal plans, ensuring they are delivering on brand objectives, pushing creative thinking and delivering best practices across multiple locations. Manage creative agency; support direct report in managing digital marketing + website development agencies. 
• Support pre-opening plans for new spaces, including conducting RFPs for local agencies and onboarding/supporting regional marketing managers. 
• Develop partnerships that amplify brand positioning while driving awareness with new target markets. 
• Streamline and manage systems for team to report KPIs monthly, quarterly and annually for all stakeholders in conjunction with marketing managers. 
• Manage brand budgets, including detailed tracking and monthly finance meetings to ensure fiscal accountability. 

 

Qualifications:

• Extensive, progressive brand marketing experience, ideally in the hospitality industry. 
• Someone with a passion and knowledge of culture, design, meetings/events and the hospitality industry who has their finger on the pulse and connections to create compelling new brands. 
• An experienced brand marketer who will serve as brand guardian, creative campaigner thinker, and proactive brand builder. 
• An executive presence who can capably interact with senior leaders, speak to budgets, communicate with multiple stakeholders, galvanize small teams and execute a vision. 
• Versed in best practices and key technologies/software related to website, digital marketing, social media, and public relations.

 

Education/Formal Training:

• Bachelor’s Degree or Equivalent

Experience:

• 10 years related experience; hospitality brand building experience preferred
• Exceptional team leadership skills; ability to motivate and inspire teammates to achieve or exceed goals

 

Travel Requirements:

• Moderate travel, as needed.

 

Compensation:

The above job definition information has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job duties and responsibilities are subject to change based on changing business needs and conditions.

Base Salary:

Salary Min: $140,000 Salary Max: $150,000

This role is also eligible for Convene's annual incentive performance bonus plan.

This information reflects the anticipated base salary range for this position based on current national data. Minimums and maximums may vary based on location. Individual pay is based on skills, experience and other relevant factors. 

Who We Are:

Convene is a global hospitality company that manages a growing portfolio of lifestyle brands focused on revolutionizing the way people meet, work, and gather. It creates hospitality-driven experiences and uniquely designed destinations across its various brands with the singular mission of fostering human-to-human connection.The Convene portfolio comprises Convene, etc.venues by Convene, and Convene Signature, offering clients multiple products including event venues, meeting rooms, flexible office spaces, and building amenity centers. With hospitality at its core, each brand and product offers on-site culinary, in-room A/V, production services, and dedicated hospitality staffing resources.As the largest single provider of dedicated meeting and event venues in the U.S. and UK, and with a growing footprint of flexible office space, the Convene portfolio has a network of nearly 40 locations across nine global cities.
Learn more at https://convene.com/.

We’re Here For You: 

At Convene, you’ll receive:

Health and Wellness

• Excellent health coverage for you and your family starting day one
• 24/7 virtual care through Centivo Care
• Employee Assistance Program: emotional well-being and support for everyday life
• Fertility & family planning through Kindbody

Time Off and Work-Life Balance

• Generous paid time off plus time off for your birthday
• A Holiday closure each year to allow all employees to unplug and recharge
• Paid time off for new parents: maternity, paternity, adoption

Financial Support and Benefits

• 401K plan with company matching
• Financial support for education: for attending conferences, taking courses, or gaining certifications

Professional Development and Recognition

• Continuous professional and personal development support
• Employee recognition and reward programs to mark achievements and milestones

Community and Impact

• Opportunities to volunteer, donate, and participate in community give-back initiatives
• The opportunity to have a significant impact on your team and the business in the work that you do

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