Develop and execute strategic marketing plans and annual budgets for each community within the portfolio

Manage all property-level social media platforms, including content creation, scheduling, and audience engagement

Oversee digital advertising campaigns across Meta, Google, and emerging platforms, including performance tracking and reporting

Execute email and text marketing campaigns aligned with critical leasing milestones

Monitor and manage online reputation across platforms such as Google and ApartmentRatings

Coordinate resident events and engagement initiatives that support retention and renewals

Build partnerships with local businesses, campus organizations, and student influencers

Maintain and optimize property websites to ensure accurate, engaging, and conversion-focused content

Train and mentor onsite marketing and leasing teams across the portfolio

Manage the corporate website, social media presence, and investor-facing marketing materials

Bachelor’s degree in Marketing, Communications, or related field

Minimum of 3 years of marketing experience, preferably within student housing or multifamily real estate

Strong understanding of Meta Ads Manager, Google Ads, Canva, and social media scheduling platforms

Working knowledge of Internet Listing Services (ILS) platforms such as Apartments.com, CollegeStudentApartments, and related multifamily/student housing marketing channels 

Proficiency in Microsoft Office Suite

Exceptional communication, organizational, and project management skills

Ability to manage multiple priorities and deadlines in a fast-paced environment

Willingness to travel to properties during peak leasing and turn periods

Team-oriented mindset with a proactive, hands-on approach