The Buick Regional Sales Operations Manager plays a critical leadership role in supporting the strategic and operational execution of General Motors’s regional sales performance. This role bridges corporate objectives and field execution, ensuring retail and dealer network goals are met through effective analytics, process optimization, and cross-functional collaboration.

Buick Regional Sales Operations Manager for the Western Region requires strong analytical insight, business acumen, and leadership influence to drive dealer engagement, retail performance and operational efficiency within the assigned region.

Location: Western Region.

Must live or relocate to within 30 miles of Westlake Village, CA.

Key Responsibilities:

Strategic & Operational Leadership

• Partner with the Regional Director and Zone Managers to develop and execute regional sales strategies aligned with GM’s corporate and brand objectives.
• Drive operational excellence by monitoring sales performance metrics, identifying performance gaps and implementing targeted improvement plans.
• Serve as the primary liaison between regional field teams, corporate sales operations, marketing and dealer network development.
• Translate national sales programs into actionable field-level initiatives.
• Lead LMA strategy and work with Martin Retail Group. Coordinate strategy with Detroit and local advertising groups.

Sales Performance & Analytics

• Analyze sales trends, inventory levels, incentive effectiveness, and dealer profitability to provide actionable insights to leadership.
• Utilize data tools and dashboards to forecast sales performance, measure dealer KPIs, and optimize retail and fleet volume objectives.
• Support planning and allocation processes, ensuring optimal vehicle mix and inventory alignment with market demand.

Dealer Network & Field Support

• Support dealer incentive programs, sales, contests and retail execution initiatives to drive volume and share growth.
• Partner with Zone Managers to coach and develop field teams in the use of sales tools, data reporting, and operational best practices.

Cross-Functional Collaboration

• Work closely with Marketing, Customer Experience, and Finance teams to synchronize regional strategies and budget priorities.
• Provide feedback to corporate teams on market dynamics, dealer sentiment, and program performance.
• Lead and participate in special projects, pilot programs, and continuous improvement initiatives.

Required Qualifications: ​

• Bachelor’s degree in business, sales, marketing, finance, or related field required; MBA preferred.

• 8-12 years of experience in automotive sales, or automotive sales operations.

• Strong analytical and financial acumen, with demonstrated ability to interpret complex data into actionable insights. I.e. Polk.

• Excellent communication and presentation skills with ability to influence across multiple levels of the organization.

• Proven track record of leadership ad collaboration in a matrixed, fast-paced environment.

• In-depth knowledge and proficiency with GM or OEM sales systems, Power BI, Excel and CRM platforms.

• Ability to manage multiple priorities and deliver results under tight timelines.

• Strategic thinker with a data-driven, customer-first mindset.

• Collaborative leader who inspires accountability and performance excellence.

• Comfortable navigating ambiguity and driving change through influence.

Required Qualifications: ​

• Prior experience with dealerships or comparable OEMs preferred.

• Prior experience in either General Motors or OEM sales field position preferred.

• Prior experience in either General Motors or OEM sales headquarters preferred.

Compensation: The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
The salary range for this role is $149,500 - 199,800. The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.

#LI-HM1