The (REMOTE) Digital Media Manager is responsible for managing Mattress Firm's digital marketing practice including paid search, search engine optimization, affiliate marketing, programmatic, social media, online video, audio and display media programs and providing a point of view for digital media and other internal or vendor collaborations. This individual partners closely with agencies and internal partners to ensure accounts are best in class and works with the digital media team to accomplish strategic marketing objectives. 

 
Essential Responsibilities 

• Mold and develop an outstanding digital marketing practice inclusive of paid search, search engine optimization, affiliate marketing, programmatic, social media, online video/audio & display programs through partnership with Creative, Analytics, Data Science, and Product teams. 

• Lead the development, execution and optimization of digital media campaigns across multiple channels especially paid search, affiliate marketing, online video/audio & display ensuring all KPIs are achieved. 

• Develop strategies for and oversee the day-to-day management of our online channels. 

• Work across multiple platforms inclusive of Google, Bing, The Trade Desk, HULU, Roku, Amazon Video, and multiple other partners. 

• Closely partner with and provide direction to outside agencies and media partners and provide clear direction setting, co-creating of strategies, and ensure excellence in execution is maintained. 

• Develop and implement the paid media strategy to drive revenue through efficient, dynamic, and personalized media buying. 

• Manage and develop Specialist group to ensure campaigns are trafficked properly and launch on-time. 

• Act as a performance marketing expert within Mattress Firm, maintaining knowledge of all platform and ad tech best practices and analytics. 

• Monitor quarterly budgets and pacing to achieve goals and ROI targets and ensure spending does not exceed scope. 

• Track trends and metrics and recommend adjustments to media plans and strategies as needed. 

• Complete all required training modules and certifications prior to the due date. 

• Ensure all safety policies and procedures are followed to ensure a safe work environment for all. 

• Communicate professionally with all internal and external contacts. 

• Follow all Company policies and execute Company standards on appearance and functionality as well as appropriate brand representation. 

• Communicate any concerns or issues to leadership to ensure proper efficiency of department and company operations. 

• Execute team member performance improvement plans, progressively discipline and terminations when appropriate per Company policy. 

Non-Essential Responsibilities 

• Perform ad-hoc projects as deemed by the business. 

• Execute Company initiatives and other activities requested by supervisor. 

• Update job knowledge by participating in educational opportunities. 

• Enhance department and organization reputation by accepting ownership for accomplishing new and different requests; explores opportunities to add value to job accomplishments. 

• Contribute ideas on ways to optimize or improve the team, the department, and the Company. 

Education 

• Bachelor's Degree Marketing, Communication, Business or related field required 

Professional Experience 

• 5+ Years Managing a digital marketing channel such as Paid Search, Affiliate Marketing, Search Engine Optimization, Social Media, Programmatic, Display, Online Video, Online Audio required 

Skills List 

• Demonstrated ability to manage agency and direct reports. 

• Ability to articulate thoughts and express ideas effectively using written, verbal, and non-verbal communication skills. 

• Strong mathematical or analytical background that enables sound testing, reading results, making data-led decisions & working in large data sets. 

• Excellent interpersonal and relationship building skills, with an ability to influence where required to achieve desired outcomes. 

• Ability to analyze and draw conclusions from large data sets. 

• Ability to develop stories from data and clearly articulate them to management. 

• Takes ownership, proactively setting and pursuing high standards of performance for self, and/or others. 

• Demonstrates the ability to quickly learn product knowledge, skills and technical proficiencies that are required for the role. 

• Collaborates with others in resolving problems. 

• Stays informed of industry trends and technology of the competitive landscape. 

Competencies & Knowledge 

• Digital Marketing platforms: High 

• Google AdWords: High 

• Bing AdCenter: High 

• Microsoft Business Suite: High 

• Strong understanding of online platforms such as Google, Bing, The Trade Desk, HULU, Roku, etc: High 

• Online video platforms 

• Strong understanding of the strategy, execution and measurement of online video, online audio channels 

California Residents  

We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the California Fair Chance Act, the City of Los Angeles Fair Chance Initiative for Hiring Ordinance, and the Los Angeles County Fair Chance Ordinance, where applicable.  

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