The Marketing Referral Manager is responsible for overseeing the referral marketing and outreach efforts for the practice. This position focuses on developing and maintaining strong relationships with referring dental and medical offices, managing local outreach activities, and ensuring a seamless referral experience for patients and providers. The Marketing Referral Manager leads on-site marketing initiatives that drive patient growth, enhance community presence, and support the long-term success of the practice.

This position will support two of our periodontal practices - at Memphis & Hixson. Travel one week a month to Hixson will be expected for support.

Essential Duties:

• Develop, manage, and execute local referral marketing plans to increase patient referrals and build strong relationships with referring providers.

• Serve as the primary liaison for referring dental and medical offices, ensuring timely and professional communication.

• Supervise and support the Marketing Referral Associate(s) or other outreach personnel assigned to the practice.

• Maintain a referral tracking system and generate reports on referral sources, trends, and conversion metrics.

• Plan and coordinate outreach events such as lunch-and-learns, appreciation events, and continuing education programs.

• Collaborate with the Office Administrator and Regional Manager to identify growth opportunities within the referral network.

• Ensure referring offices receive accurate and timely updates on patient scheduling and treatment progress.

• Represent the practice professionally within the community, fostering positive relationships and brand awareness.

• Maintain an organized marketing calendar, budget, and inventory of promotional materials.

• Perform other duties as assigned to support practice operations and growth initiatives.

• Travel required within the region to visit referring offices and participate in community events (up to 50%).

Knowledge/Skills/Abilities:

• Strong interpersonal and communication skills with a focus on relationship management.

• Exceptional organizational and time management abilities.

• Proficient in Microsoft Office applications and CRM or referral tracking systems.

• Ability to lead and mentor team members effectively.

• Professional appearance and presentation.

• Ability to analyze data and make recommendations based on trends and performance results.

• Knowledge of dental or healthcare operations preferred.

• Ability to work independently and collaboratively with cross-functional teams.

• Maintain confidentiality and exercise sound judgment in all interactions.

Education/ Experience

• High school diploma or GED required; bachelor’s degree in marketing, communications, or business preferred.

• Minimum three years of marketing, referral development, or healthcare business development experience.

• Previous leadership or supervisory experience preferred.

Benefits We Offer:  

• Paid Holidays and Paid Time Off (PTO)  

• 401(k) Retirement Plan  Health and Vision Insurance  

• Employer-Paid Dental Insurance, Life Insurance, Care.com Membership & Employee Assistance Program  

• Supplemental Coverage (Disability, Critical Illness, Accident)  Career Growth and Development Opportunities