Job Title: Marketing Assistant

Reports To: EVP of Marketing
Status: Part-Time, Hourly

Company Overview

Houston Fitness Partners is a leading independently owned Planet Fitness franchisee, operating 52 clubs with exclusive development rights for 70 locations across Harris County and the seven contiguous counties. Our corporate office and fitness facilities foster a culture built on People, Fun, Honesty, Accountability, and Drive. Our mission is to strengthen relationships by providing affordable, friendly, clean, and judgment-free fitness environments. We are committed to building a learning culture that empowers our team to grow and succeed at every stage of their journey.

Position Objective

The Marketing Assistant supports multiple marketing functions within Houston Fitness Partners, including community outreach, events, and club communications. This role assists in executing marketing initiatives that strengthen brand awareness, member engagement, and community presence across the Houston market.

Essential Functions

Community Outreach & Events

• Maintain accurate inventory tracking and distribution of promotional materials to support community events and activations.
• Coordinate and communicate event details to club managers and regional directors to ensure alignment and preparedness.
• Attend select community events to evaluate execution, gather feedback, and provide recommendations for future optimizations.

External & Member (Club) Communications

• Develop and deploy both standard and urgent messaging to current Planet Fitness members in the Houston area.
• Design marketing messaging for use across owned media channels, including in-club and digital platforms.
• Assist with the planning, execution, and deployment of email marketing campaigns.

Desired Characteristics

• Highly organized with the ability to manage multiple projects and deadlines.
• Strong written and verbal communication skills.
• Detail-oriented with a proactive, solution-focused mindset.
• Ability to work independently while collaborating effectively with cross-functional teams.
• Positive attitude with a willingness to learn and grow in a fast-paced marketing environment.
• Interest in community engagement, events, and brand-building initiatives.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field (or currently pursuing).
• 0–2 years of experience in marketing, communications, events, or a related role (internship experience acceptable).
• Basic knowledge of email marketing platforms and digital communication tools preferred.
• Experience with Salesforce Marketing Cloud is a plus.
• Proficiency in Microsoft Office
• Experience with Canva, Adobe Creative Suite, or similar design tools is a plus.
• Ability to work a flexible part-time schedule, including occasional evenings or weekends to support events.