Product Marketing Manager
- TAH Operations LLC (1LT)
- Tustin, CA
- 3w ago
- Full-Time
- On-site
Tricon is an owner, operator and developer of single-family rental homes in the U.S. and multi-family apartments in Canada. Our commitment to enriching the lives of our employees, residents and local communities underpins Tricon’s culture and business philosophy. We provide high-quality rental housing options for families across the United States and Canada through our technology-enabled operating platform and dedicated on-the-ground operating teams. Our development programs are also delivering thousands of new rental homes and apartments as part of our commitment to help solve the housing supply shortage.
Job Description
The Product Marketing Manager drives the marketing presentation of Tricon's single-family rental homes and neighborhoods across every digital and physical surface. This role partners closely with Operations, Business Intelligence, Digital Strategy, Narrative, and Design to ensure consistent, high-quality execution across a distributed portfolio. The ideal candidate brings a careful eye, strong follow-through, and the discipline to hold a brand standard across every channel, every market, every day.Essential Duties and Responsibilities include the following but are not limited to the job specifications contained herein. Additional duties or job functions that can be performed safely may be required as deemed necessary by supervisory personnel.
Channel Monitoring & Listing Quality
Monitor Tricon's community listings across all active channels, including ILS partner websites, the Tricon website, and AI-powered discovery platforms
Identify presentation gaps, inconsistencies, and opportunities; coordinate with relevant teams to resolve them quickly
Stay current on how AI-powered search and discovery surfaces residential listings
Asset Coordination & Brand Consistency
Brief and manage external vendors and creative professionals to produce photography, video, virtual tours, floor plans, site plans, and copy for each community
Manage vendor timelines, review deliverables against brand standards, and ensure assets are live and accurate across all channels
Community Positioning & Messaging
Partner with the Narrative team to develop and execute positioning for individual communities and market clusters
Synthesize local market knowledge, channel insight, and resident behavior data to inform messaging
In-Person Presentation Standards
Partner with Operations to uphold physical presentation standards across curb appeal, signage, flyers, model homes, and shared spaces
Conduct regular field visits to assess execution quality and close gaps between the digital and in-person experience
Campaign Execution & Performance
Execute marketing campaigns tied to community openings, lease-up cycles, and seasonal demand in coordination with the Digital Strategy team
Track and report on performance metrics including traffic, conversion, and cost-per-lead
Tools and Systems
Manage multiple concurrent workstreams using Airtable or equivalent project management platforms
Maintain structured timelines, shared workflows, and clear cross-functional handoffs
Qualifications
Minimum Requirements
Physical Demands:
The physical demands below describe activities that are generally required to perform the essential functions of this role, with or without reasonable accommodation.
#LI-Hybrid
Salary Range
Placement within this compensation range will be determined by the candidate's knowledge, experience and skills.
$89,680.00 - $149,460.00At Tricon, we are committed to creating a workplace where every individual is valued for their unique contributions, experiences, voices, and backgrounds. By embracing these principles, we aim to positively impact our business and the communities we serve, creating a lasting legacy where everyone can thrive.