For nearly 20 years, TheKey has helped clients achieve successful long-term aging at home with comprehensive, concierge-based care. Ensuring the dignity, safety, and independence of its clients, TheKey is committed to changing how the world lives and ages at home. Employee-teams get the training, resources, and support they need to deliver an exceptional care experience for clients and their families. Founded in Silicon Valley, TheKey has grown from a single location to service coverage throughout North America enabling clients to live life on their own terms, in their own homes.

About Us

We are a rapidly growing mid-size healthcare services provider looking for a talented Marketing & Customer Performance Analyst to join our team. As we scale our operations, you'll play a crucial role in driving data-informed marketing decisions and developing customer insights that fuel our growth strategy.

Role Overview

As a Marketing & Customer Performance Analyst, you'll work cross-functionally with our marketing and sales teams to optimize our digital marketing campaigns, user experience, analyze customer behavior, and identify growth opportunities. You'll leverage your expertise in advertising platforms, marketing analytics tools, and customer segmentation to help us achieve our ambitious growth targets. Curiosity and ability to autonomously delivery root cause analysis will serve you well in this role. 

Key Responsibilities

• Manage and optimize paid media campaigns across Google, Meta, and LinkedIn advertising platforms
• Configure, maintain, and analyze GA4 implementations to track marketing performance and user journeys
• Support design and analysis of A/B tests to continuously improve campaign performance and conversion rates
• Create comprehensive dashboards and reports in Tableau and Salesforce Marketing Cloud to track KPIs and provide actionable insights
• Analyze customer data to identify patterns, trends, and opportunities for segmentation
• Collaborate with cross-functional teams to develop and implement data-driven marketing strategies
• Monitor campaign budgets and optimize spend allocation to maximize ROI
• Present findings and recommendations to stakeholders in clear, actionable formats

Required Qualifications

• 3-5 years of experience in marketing analytics or customer insights roles, preferably in-house at a high-growth company
• Demonstrated expertise with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager
• Proficiency in Tableau and data visualization
• Proficiency in GA4 implementation, configuration, and analysis
• Experience with Salesforce Marketing Cloud or similar marketing automation platforms
• Strong analytical skills with ability to translate data into actionable insights
• Excellent communication skills with ability to present complex data to non-technical stakeholders
• Bachelor's degree in Marketing, Business, Analytics, or related field

Preferred Qualifications

• Experience with ID resolution techniques and technologies
• Proven track record in customer segmentation analysis and implementation
• Knowledge of healthcare services industry regulations and marketing practices
• Experience working in a startup or fast-paced environment
• Familiarity with SQL, Python, or R for data analysis
• Certifications in Google Analytics, Google Ads, or Salesforce Marketing Cloud

What We Offer

• Opportunity to make significant impact in a high-growth company
• Collaborative and innovative team culture
• Career advancement paths as our company scales
• Competitive salary and benefits package
• Professional development opportunities

We value diversity of thought and background and are committed to creating an inclusive environment for all employees.

Benefits for full time employees

• Medical/Dental/Vision Insurance
• TouchCare VirtualCare
• Life Insurance
• Health Savings Account
• Flexible Spending Account
• 401(k) Matching
• Employee Assistance Program
• PTO Plan for Non-Exempt Employees
• Flexible PTO Plan for Exempt Employees
• Holidays and Floating Holidays
• Pet Insurance
   

TheKey is an equal opportunity employer. TheKey prohibits discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law.

California Residents Only:

In accordance with Article 2 of the California Health and Safety Code - California Community Care Facilities Act, TheKey requires timely and accurate positive fingerprint identification of California based applicants as a condition of employment. If an applicant has been convicted of a non-exemptible crime, and in compliance with all applicable state and local laws, their conditional offer will be rescinded.

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