About us

At Dyson, putting Owners first means delivering tailored, meaningful experiences at every touchpoint. The Junior CRM Manager will design and execute campaigns that nurture long-term relationships with both new and existing customers, using email, SMS, and other direct channels. You’ll work closely with regional marketing and digital teams, global CRM partners, and data specialists to align strategy and content, maximize commercial impact, ensure compliance, and continually test and improve. Your expertise in segmentation and automation will keep Dyson’s communications effective and relevant, while your insights will fuel ongoing innovation. 

About the role

The Junior CRM Manager for Benelux & Nordics will own Dyson’s direct-to-consumer customer communications strategy across seven countries. Responsible for driving engagement, retention, and growth through data-led, personalised campaigns, this role connects the dots between business goals and customer loyalty. 

Accountabilities 
Dyson thrives on speed, detail, and change. Your responsibilities will include— 

• Partnering with the Senior E-Commerce Manager and the Traffic and Acquisition Manager, develop and drive the multi-channel CRM strategy for Benelux & Nordics region, ensuring all campaigns support key business objectives and drive measurable results. 

• Design and execute segmented, personalized campaigns across email, SMS, and owned channels—optimizing for engagement, conversion, and retention. 

• Collaborate with marketing, e-commerce, and global CRM teams to align messaging and timing with product launches, promotions, and market activations. 

• Own CRM calendar and manage campaign planning, mapping, and execution, ensuring all activity is accurately tracked and reported. 

• Partner with the Experience and Traffic teams to drive our prospecting strategy and increase our contactable marketing database. 

• Use data and analytics to monitor CRM performance, generate actionable insights, and adapt strategy in real time. 

• Manage end-to-end campaign automation, from set up and testing to execution and optimization—constantly striving for improvements in customer journeys and campaign efficiency. 

• Ensure all customer communications meet regional regulations and Dyson’s standards for privacy, selective distribution, and brand tone. 

• Conduct regular reporting to stakeholders on campaign performance, learnings, and new opportunities—translating results into recommendations and future plans. 

• Champion continuous improvement, using A/B testing, new segmentation strategies, and the latest CRM technology. 

• Support database management—including consent, list hygiene, and customer data enrichment. 

• Work with digital analytics teams to assess and enhance the impact of CRM across other business channels. 

About you

• Minimum 3 years’ experience in CRM or lifecycle marketing, in a retail or e-commerce environment. 

• Experience managing multi-country or regional campaigns and aligning with diverse teams. 

• Strong grasp of CRM platforms (Salesforce, Adobe, DeSelect) and automation tools. 

• Highly analytical—comfortable interpreting campaign data and turning insight into action. 

• Track record of delivering segmented, data-driven campaigns with measurable success. 

• Clear, persuasive communicator able to work with stakeholders at all levels. 

• Detail-oriented; meticulous in planning, execution, and reporting. 

• Knowledge of regional data laws (GDPR, consent, privacy) and commitment to compliance. 

• Fluent in English; Dutch, French, Swedish, Danish, Norwegian, or Finnish a plus. 

• Adaptable, proactive, and relentlessly focused on customer experience. 

Working policy

At Dyson, our vibrant campus culture is built on in-person collaboration, creativity, and shared learning. Working side by side not only fuels our innovation but also creates a strong sense of belonging. To nurture this dynamic and inclusive environment, we do not offer a regular hybrid working arrangement.

Benefits

• Discount on Dyson products  
• Company Pension scheme  
• 29 days annual holiday plan  
• Company Fitness plan  
• EAP (Employee Assistance Programme)  
• Life Assurance Plan  
• Transportation allowance (0,23€/km regardless of the means of transport)  
• Health Insurance – Medical Contribution  
• Eye Examination & Computer Glasses Reimbursement 

* Please note: New employees to Dyson in the Netherlands commence employment on a 12-month, fixed-term basis*

#LI-GP1

Dyson is an equal opportunity employer. We know that great minds don’t think alike, and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race, colour, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other any other dimension of diversity.