Are you someone who strives for excellence, values accountability, provides the best service, all while reflecting unwavering integrity? Our talented team members across the state follow the behaviors, beliefs and outcomes of these core values to ensure that our vision is met.   If you're ready to join the TSTC family and make great memories please complete our application process.

Job Description

The Director of Sales Strategy leads the development and execution of strategic sales initiatives that advance TSTC’s mission of delivering innovative education and workforce training. This role collaborates with leaders across divisions to design go-to-market strategies for credit programs, workforce training, and dual enrollment programs. The Director also guides campus and program launch strategies, ensuring alignment with institutional priorities, enrollment goals, and market demand. Partnering closely with Enrollment, Instructional, and Marketing teams, this leader translates program priorities into actionable sales strategies, monitors performance, and optimizes results across multiple touchpoints.

Essential Functions

The employee will demonstrate TSTC Core Values of Excellence, Accountability, Service, and Integrity with internal and external stakeholders, customers, students, and community members.

Sales Strategies
Consult, advise, and co-develop sales strategies supporting revenue-generating activities, including credit programs, workforce training, dual enrollment, bookstore, and foundation initiatives. Collaborate with Marketing, Creative, and Digital teams to align messaging, campaigns, and outreach with sales objectives. Analyze competitive landscapes and market opportunities to inform program positioning and growth.

Program & Campus Launches
Partner with senior leaders to design and implement launch strategies for new programs and campuses. Develop rollout and sales execution plans for new technical and workforce programs. Coordinate cross-division launch activities to ensure readiness, visibility, and market adoption.

Collaboration & Sales Execution
Work closely with Enrollment and Instructional teams to design and support sales execution strategies. Define sales activities, processes, and tracking mechanisms to measure impact and outcomes. Provide clear reporting and insights on sales performance to leadership teams.

Sales Training & Development
Design and implement sales training programs for recruiters, faculty, and other team members engaged in sales processes. Build training modules to strengthen consultative selling, relationship management, and program value communication. Ensure consistent, high-quality sales practices across all divisions and touchpoints.

Enrollment Planning & Forecasting
Collaborate with leadership to set enrollment targets and support capacity planning. Lead enrollment forecasting, leveraging data and analytics to inform institutional planning and resource allocation.

Leadership & Cross-Functional Alignment
Serve as the bridge between institutional leadership, Enrollment, Instruction, and Marketing divisions to ensure alignment of sales strategy with institutional priorities. Provide thought leadership on sales methodologies, pipeline development, and strategic planning. Contribute to a culture of accountability, collaboration, and continuous improvement across the sales function.

Education, Experience, & Skills

Required Qualifications

Bachelor’s degree or equivalent experience in Business, Marketing, Education Administration, or related field.

7+ years of progressive experience in sales strategy, enrollment management, or market development.

Proven experience designing and implementing go-to-market strategies in higher education or workforce training sectors.

Demonstrated success in enrollment forecasting, capacity planning, and sales operations.
 

Preferred Qualifications

Experience designing and delivering sales training programs.

Knowledge of higher education enrollment models, workforce training markets, and dual enrollment programs.

Core Competencies

Strategic Planning & Execution
Develops and implements long-term sales strategies aligned with institutional goals.

Collaboration & Influence
Effectively partners across multiple divisions to achieve unified objectives and drive results.

Analytical Skills
Translates data and market insights into actionable plans and enrollment forecasts.

Communication & Presentation
Conveys sales strategies and performance results clearly to diverse stakeholders.

Leadership & Alignment
Provides thought leadership, fosters accountability, and ensures alignment with institutional priorities.

Innovation & Problem Solving
Identifies opportunities to optimize sales processes and improve enrollment outcomes.

Extra Duties Statement

This job description outlines the general responsibilities and expectations of the role. It is not intended to include every task or responsibility. Additional duties may be assigned by leadership as needed.

Physical Abilities

Must be able to remain in a stationary position for extended periods. Frequently operates computers, cameras, and other standard office or creative equipment. Occasionally moves equipment weighing up to 25 pounds for events or on-site productions. May be required to travel between TSTC locations or to event sites as needed.

Equal Opportunity Employer

Texas State Technical College (TSTC), as an equal opportunity employer, complies with all applicable federal and state laws regarding nondiscrimination. TSTC is committed to a policy of equal opportunity for all persons and does not discriminate on the basis of race, color, national origin, age, marital status, sex, sexual orientation, gender identity, gender expression, disability, religion, or veteran status in employment, educational programs and activities, and admissions.

Employment Eligibility Verification

If hired, you will be required to complete the federal Employment Eligibility Verification I-9 form. You will be required to present acceptable and original documents to prove your identity and authorization to work in the United States. Documents need to be presented no later than the third day of employment. Failure to do so will result in loss of employment at TSTC.

Background Checks

A criminal history background check will be required for the finalist(s) under consideration for this position.