Essential Duties and Responsibilities 

Business Case Development & Financial Analysis 

• Lead end-to-end business case development for strategic initiatives within the SPO pipeline in partnership with the business owners/sponsors. 

• Build financial models that quantify:  

• Revenue uplift and/or Cost Savings (RevPAR, ADR, occupancy, ancillary revenue)  

• Ensure business partner goals and objectives are met or exceeded 

• Documented and Measurable margin improvement and cost efficiencies  

• Distribution and channel impact  

• Operational and resource implications  

• Apply standardized financial methodologies (ROI, payback, NPV, IRR, sensitivity analysis)  

• Ensure all initiatives are supported by clear, defensible, and data-backed business cases prior to approval  

• Continuously refine business case frameworks to improve consistency and decision quality  

•  Other projects and duties as needed.

Revenue Uplift and Cost Reduction - Identification & Commercial Opportunity Analysis 

• Identify and quantify incremental revenue opportunities across the portfolio, including:  

• Pricing and revenue management optimization  

• Distribution and channel mix improvements  

• Ancillary revenue and upsell opportunities  

• Digital conversion and guest experience enhancements  

• Translate opportunities into actionable initiatives with measurable financial impact  

• Partner with Commercial, Revenue Management, and Digital teams to validate and scale opportunities  

Franchise Value Proposition & Offering Simplification 

• Support efforts to simplify and strengthen the franchise offering, ensuring clarity, consistency, and value for owners  

• Evaluate current programs, platforms, and requirements to identify opportunities to:  

• Reduce complexity  

• Improve alignment across managed and franchise environments  

• Enhance owner value and ease of adoption  

• Develop business cases and recommendations that support a more cohesive, scalable, and competitive franchise model  

• Contribute to defining a clearer “enterprise offering” that integrates technology, commercial capabilities, and operational support  

Business Analytics & Performance Modeling 

• Develop and maintain analytical models to support business case development and performance tracking  

• Aggregate and normalize data from PMS, CRS, financial systems, and digital platforms  

• Build reporting tools and dashboards to track:  

• Revenue performance and trends  

• Channel mix and cost of acquisition  

• Operational efficiency  

• Translate data into clear insights and strategic recommendations  

Partnership Strategy & Integrated Solution Development 

• Evaluate and support partnership strategies across technology, distribution, and service providers  

• Develop business cases that reflect integrated, end-to-end solutions, not just standalone vendor decisions  

• Identify opportunities to drive value through:  

• Bundled capabilities  

• Cross-platform integrations  

• Strategic partnerships that enhance the overall offering  

• Ensure solutions are scalable, operationally viable, and aligned with enterprise architecture  

Strategic Initiative Support 

• Support evaluation, prioritization, and structuring of enterprise initiatives  

• Develop initiative charters outlining scope, objectives, timelines, and expected outcomes  

• Conduct research and analysis to support broader strategic planning efforts  

• Collaborate cross-functionally to ensure alignment and execution  

Partnership & Solution Evaluation 

• Lead analytical evaluation of vendors, platforms, and solutions  

• Conduct comparative analysis including financial impact, scalability, and operational fit  

• Support structured discovery and requirements definition prior to RFP  

Performance Measurement & Reporting 

• Define and track KPIs tied to business case assumptions  

• Monitor performance against projected outcomes and identify variances  

• Provide recommendations for optimization, scaling, or discontinuation  

Qualifications 

Education and Experience 

• Bachelor’s degree in Business, Finance, IT, Hospitality, or related field required  

• 4–6+ years of experience in strategy, consulting, analytics, revenue management, IT, or hospitality related roles  

• Hospitality industry experience strongly preferred  

Knowledge, Skills, and Abilities 

• Advanced financial modeling and business case development expertise  

• Strong analytical skills with the ability to translate data into actionable insights  

• Understanding of hospitality franchised and managed operations, technology, commercial drivers, and distribution channels  

• Experience evaluating partnerships and integrated solutions  

• Ability to think holistically about enterprise offerings and owner value  

• Strong communication and presentation skills  

• Ability to manage multiple priorities in a cross-functional environment  

Additional Information 

• This role is part of the Strategic Planning Office (SPO), the centralized function responsible for evaluating and prioritizing enterprise initiatives  

• The role requires strong ownership of business case development, revenue opportunity identification, and strategic solutioning  

• Success is measured by the quality of business cases, identification of revenue opportunities, and ability to simplify and strengthen the enterprise and franchise offering