Title: Vice President, Shaw Floors Brand Leader 

Summary 

As Vice President and Brand Leader of Shaw Floors, you will serve as the general manager responsible for driving the brand’s business strategy, execution, and financial performance.  The key KPI for success is meeting or exceeding the brand’s financial targets.  

You will steward the full P&L, set strategic direction, and lead cross-functional teams across product, marketing, go to market, and brand experience. The Shaw Floors Brand Leader must lead a high-performing Shaw Floors team and work collaboratively across the enterprise.  This position not only leads the Shaw Floors Brand but must be a leader committed to Shaw's overall success that helps drive a portfolio optimization mindset. 

Responsibilities:  

• Serve as the General Manager responsible for all aspects of driving the Shaw Floors business, as well as the P&L. Their main KPI will be to establish and deliver the brand’s financial targets.  

• Develop and implement a comprehensive brand strategy for Shaw Floors based on consumer and customer insights, defining brand direction, identity, and guidelines 

• Conduct regular market research and competitive analysis for the brand to inform strategic brand decisions 

• Define and target specific consumer/influencer groups with a full funnel marketing plan  

• Oversee the lifecycle of products from launch through end-of-life, driving product innovation based on insights, ensuring alignment with market trends, and ensuring the product offering is simple but comprehensive of customer needs.  

• Enhance brand presence through event marketing, strategic partnerships, and and/or category-specific initiatives 

• Provide necessary support and tools for the Sales teams, including creation of sell in materials for new products and other collateral 

• Collaborate with the Pricing Lead to establish and maintain profitable and competitive pricing and promotional strategies for the brand 

• Monitor and analyze brand and category performance, implementing corrective actions when necessary to achieve business goals 

• Lead a team of marketing and product experts setting objectives, coaching, and providing personal development.   

• This role reports to the SVP, Marketing and Brands.   

Qualifications: 

• Degree in Marketing, Sales, Business Management or similar relevant subject; MBA preferred 

• 10+ years of relevant experience in brand management, marketing, product management, channel management or similar; preferred experience in home building/renovation products  

• Strong leadership skills with 5+ years leading people and teams 

• Demonstrated ability to lead and collaborate with cross-functional teams 

• Excellent communication skills  

• Ability to leverage data and insights to create and clearly articulate a brand vision, strategy, and category-specific plans, as well as operationalize those plans 

• Must display these critical competencies to be successful in this role: demonstrate strategic influence, exercise business acumen, ensure a consumer/customer-centric approach, coach and develop others 

• Must exhibit these leadership qualities: propensity to lead, learning agility, and have a passion for results 

Competencies: 

• Strategic Influence 

• Business Acumen 

• Customer Centric Approach 

• Drive Execution 

• Coach and Develop Others