Gensler is seeking a strategic marketing leader to shape the future of one of our most dynamic regions. As Regional Marketing Director (RMD) for our North Central Region, you will set the vision for business growth, elevate brand visibility, and unlock new opportunities across our regional offices. This is a high-impact role for a collaborative and entrepreneurial leader who thrives at the intersection of creativity, strategy, and business development.

Gensler’s North Central Region includes offices in Chicago (regional Hub), Columbus, Detroit, La Crosse, and Minneapolis, and is home to interdisciplinary teams working across our Cities, Health, Lifestyle, and Work sectors. Collaborative leadership is a hallmark of our culture, and in partnership with the Regional Communications Director, you will define an integrated marketing and communications strategy that elevates our brand, attracts top talent, deepens client relationships, and drives our most ambitious pursuits forward. This role reports to the North Central Regional Managing Principals.

In this role, you’ll bring Gensler’s global brand to life through a local lens, translating our purpose into bold, market-relevant strategies. You will lead, empower, and inspire a high-performing team of marketers, storytellers, and strategists, all while embodying Gensler’s Guiding Principles. Success in this role is fueled by our one-firm firm culture—defined by deep collaboration, shared ambition, and an unwavering commitment to design excellence and business impact.

What You Will Do

• Co-lead and inspire an integrated team of marketing, PR, and communications professionals, prioritizing their growth, engagement, and career success.
• Act as a strategic business partner to Regional Managing Principals, Office Managing Directors, Practice Area Leaders, and Client Relationship leaders — shaping and executing growth strategies and plans that strengthen market position and open new opportunities.
• Develop and operationalize a comprehensive regional business development and market positioning strategy, including market intelligence, competitive analysis, and growth mapping.
• Play an active role in regional leadership by engaging in weekly operations calls and shaping long-term goals through the annual strategic planning process.
• Design and execute strategic marketing plans that align with regional growth objectives, reflect an understanding of client needs, and differentiate Gensler in a crowded marketplace.
• Steward and optimize the regional marketing and communications budget, ensuring strategic investment across pursuits, brand positioning, thought leadership, events, awards, content, and creative production.
• Drive marketing operations excellence, leveraging advanced marketing technology (CRM, automation tools, analytics) to generate actionable insights and continuously improve performance.
• Champion and localize Gensler’s global brand content (Design Forecast, Gensler Research Institute insights, etc.) to resonate powerfully with local clients and talent.
• Provide creative and strategic oversight for proposals, presentations, events, and collateral, ensuring they are compelling, consistent, and on-brand.
• Serve as a coach and hands-on contributor, leading high-profile pursuits and mission-critical initiatives, modeling a “player-coach” leadership style.

Your Qualifications

• 10–15+ years of progressive experience in marketing, communications, and business development; experience in architecture, design, real estate, or professional services strongly preferred.
• 5+ years of demonstrated success leading and developing high-performing teams.
• Bachelor’s degree in marketing, communications, business, or a related field; advanced degree a plus.
• Deep expertise in partnering with executive leadership and cultivating trusted advisor relationships.
• Proven ability to build consensus and drive strategies that unite diverse stakeholders behind a common vision.
• Exceptional written and verbal communication skills; strong visual and design sensibility with the ability to direct and mentor creative teams.
• Advanced proficiency in marketing and business development technology platforms (e.g., Salesforce CRM, Microsoft 365 suite, Adobe Creative Suite), with a data-driven mindset for storytelling and strategy.