Hendrick Automotive Group

Location: 6000 Monroe Rd, Charlotte, North Carolina 28212

 

Hendrick Automotive Group is seeking a passionate, creative, and detail-oriented Advertising Manager to join our growing marketing team. This role will directly support the Director of Advertising and play a key role in executing creative campaigns, managing media processes, and maintaining brand excellence across our dealership group.

Supervisory Responsibilities: This position has no direct supervisory responsibilities. 

Key Responsibilities:

• Brand Management:  
• Champion brand integrity and compliance across all creative assets, ensuring consistency in voice, visuals, and messaging. Ensure creative excellence and brand consistency across all marketing deliverables with high standards and a keen eye for detail.
• Work alongside social media, video, and creative teams to ensure alignment across campaigns, brand messaging, and overall marketing efforts.

• Campaign Management:
• Manage monthly market campaigns/sales events pertaining to creative production and trafficking, copy point distribution with timely delivery to all relevant media partners.
• Collaborate with our traditional media buying agency to support strategic media buys across markets.

• Store Support:
• Serve as the key liaison between production agencies and Senior Advertising Managers (SAMs) for monthly video production and related assets.
• Work closely with SAMs to coordinate local media buys, sponsorships, and creative needs.

• Collaborate with the admin team to ensure timely processing of invoices and accurate expense allocation.
• Support the Director of Advertising in executing overall branding, media, content, and creative strategy initiatives.
• Assist with high-priority, executive-led projects, requiring a high level of professionalism, attention to detail, and strong time and project management skills.
• Stay current with emerging technologies, creative trends, and new tools that can enhance our brand presence and improve operational efficiency.

Qualifications:

• 5+ years of experience in marketing, advertising, or media—preferably in an automotive, retail, or agency setting.
• Strong organizational and project management skills, with the ability to juggle multiple projects across teams and vendors.
• Excellent communication skills, both verbal and written, with a collaborative mindset.
• Experience working with external agencies, media buyers, and internal stakeholders.
• Passion for brand development, storytelling, and creative excellence.
• Ability to think both creatively and strategically
• Bachelor’s degree in Marketing, Advertising, Communications, or a related field preferred.

Hendrick is an Equal Opportunity employer. Minorities, women, veterans, and individuals with disabilities are encouraged to apply. For more information regarding the EEOC, please visit https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf.