Job Description:

This position requires office presence of a minimum of 5 days per week and is only located in the location(s) posted. No relocation is offered.

At AT&T, we empower leaders to drive change in a fast-evolving, connected world. Your strategic vision will help serve customers and transform lives through innovative solutions and impactful connections.

Key Responsibilities:

• Program Leadership:

• • Develop and oversee the strategic direction of the Movers Program, ensuring alignment with overall business objectives.

  • Implement innovative marketing initiatives to enhance customer experience and retention during the move process and beyond.

• Customer Journey Management:

• • Map out the end-to-end customer journey for movers, identifying key touchpoints and opportunities to improve the experience.

  • Work closely with customer service and technical teams to address and resolve any pain points in the moving process.

• Churn Reduction:

• • Analyze data and customer feedback to identify drivers of churn and develop targeted strategies to mitigate these risks.

  • Implement proactive communication and retention strategies to ensure customers remain satisfied and loyal during their move.

• Cross-Functional Collaboration:

• • Partner with internal stakeholders, including offers, sales, product, and operations teams, to ensure seamless execution of the Movers Program.

  • Coordinate with external vendors and partners as necessary to enhance program delivery.

• Marketing Campaigns & digital adoption:

• • Collaborate on the design, execution, and optimization of marketing campaigns aimed at movers, utilizing a mix of digital, social, and traditional media.

  • Collaborate on compelling content and messaging tailored to the needs of moving customers.

• Performance Tracking and Reporting:

• • Establish key performance indicators (KPIs) and metrics to track the success of the Movers Program.

  • Provide regular reports and insights to senior leadership, highlighting program performance and areas for improvement.

Qualifications:

• Bachelor’s degree in marketing, Business Administration, or a related field; MBA preferred.

• 7+ years of experience in marketing, with a focus on customer experience and retention programs.

• Proven track record of managing complex marketing projects and achieving measurable results.

• Strong analytical skills, with the ability to interpret data and make data-driven decisions.

• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively across teams.

• Creative thinker with a customer-centric mindset and a passion for delivering exceptional customer experiences.

Why Join Us:

• Opportunity to lead a high-impact program with significant visibility and influence within the organization.

• Collaborative and innovative work environment.

• Competitive salary and comprehensive benefits package.

• Career growth and professional development opportunities.

If you are a strategic marketer with a passion for customer experience and a proven ability to drive results, we invite you to apply for this exciting opportunity to lead our Home Internet Movers Program.

Our Principal Consumer Base Marketing earns between $143,800 - $215,800 USD Annual. Not to mention all the other amazing rewards that working at AT&T offers. Individual starting salary within this range may depend on geography, experience, expertise, and education/training.  

Joining our team comes with amazing perks and benefits:

• Medical/Dental/Vision coverage  
• 401(k) plan  
• Tuition reimbursement program  
• Paid Time Off and Holidays (based on date of hire, at least 23 days of vacation each year and 9 company-designated holidays)  
• Paid Parental Leave  
• Paid Caregiver Leave  
• Additional sick leave beyond what state and local law require may be available but is unprotected  
• Adoption Reimbursement  
• Disability Benefits (short term and long term)  
• Life and Accidental Death Insurance  
• Supplemental benefit programs: critical illness/accident hospital indemnity/group legal  
• Employee Assistance Programs (EAP)  
• Extensive employee wellness programs  
• Employee discounts up to 50% off on eligible AT&T mobility plans and accessories,
• AT&T internet (and fiber where available) and AT&T phone

If you’re ready to make an impact on our business and your career, bring your bold ideas to a world of possibility.  Apply today!

Weekly Hours:

40

Time Type:

Regular

Location:

Dallas, Texas

Salary Range:

$143,800.00 - $215,800.00

It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities. AT&T is a fair chance employer and does not initiate a background check until an offer is made.