Introduction to team

Travel Partnerships and Advertising helps partners, including hotels, airlines, destination marketing organizations (DMOs) and more, deliver excellent traveler and B2B experiences. We drive growth for our partners and the Expedia Group marketplace through competitive supply, our leading advertising and travel media network and affiliate solutions. 

Make An Impact!

Our B2B Product Marketing team is looking for a motivated Product Marketing Senior Specialist who excels working within a team and independently, eager to learn and grow, and cares deeply about the customer experience to focus on our Vacation Rental Property Management Software, Escapia. Ready for a challenge? Join our team of product marketing professionals and help us fulfill our travel partners’ reach and visibility needs! 

In this role, you will:  

• Assist with developing fundamental insights of our market, partners, and competitors    

• Analyze data to identify opportunities for growth and areas for improvement to inform marketing strategies.  

• Gather and analyze customer feedback to inform GTM strategies, messaging and positioning, and influence the product roadmap by conducting customer interviews, surveys, and focus groups.  

• Work across global teams to own, execute and report on go-to-market marketing strategies to drive high-performing product launches.  

• Develop clear and compelling positioning and messaging for our Escapia product portfolio.  

• Lead product launch plans and develop effective sales training materials.  

• Collaborate with product, growth marketing, public relations, sales enablement, sales, and customer support teams to ensure alignment and support for go to market launch.  

• Present GTM plans and performance updates to senior management.  

• Help maintain internal alignment with other parts of the company including Product, Sales, Customer Success, and Marketing  

  
Experience and qualifications:  

• 2 to 5 years of experience orchestrating and optimizing GTM strategies throughout the B2B customer lifecycle  

• Experience in B2B software and/or APIs is preferred 

• Excellent project management skills, with an ability to consistently prioritize and lead execution from other team members to deliver quality outcomes on time  

• Demonstrate use of data and metrics to develop and test hypotheses, deploy optimizations, and evaluate outcomes  

• Possess strong interpersonal skills to successfully collaborate with other teams in globally matrixed work groups  

• Enjoy a fast-paced environment, with multiple priorities and a strong bias for action  

• Actively identify and resolve issues, owning tools and processes, with minimal supervision  

• Bachelor’s degree in business, marketing, advertising or communications, or a related technical field; or equivalent related professional experience.