Key Accountabilities: 

• CRM: Oversee the creation and implementation of personalized, cross-channel Lifecycle campaigns (email, SMS, push notifications). Lead the team to use customer segmentation and personalization to enhance engagement. 

• Loyalty: Lead the team in development of a revamped loyalty program. Develop a marketing and communications plan to amplify the loyalty program in stores and online. Utilize customer insights to drive program innovation and effectiveness. 

• Customer Service: Align customer service strategies with marketing objectives to ensure a cohesive customer journey. Lead the team to modernize and optimize customer service solutions to meet business needs as well as improve overall experience. 

• Budget Oversight: Manage budgets effectively, ensuring optimal allocation of resources to maximize return on investment. 

• Cross-Functional Collaboration: Work closely with departments such as Integrated Marketing, Finance, Commercial Marketing, Development teams, Merchandising, Planning, Creative etc. to ensure alignment across strategies and plans. 

• Team Management: Lead and mentor multidisciplinary marketing teams, fostering a high-performance culture and professional growth. 

Qualifications: 

• Experience: 10+ years in marketing, with significant experience in lifecycle and retention marketing and a proven track record of leadership in DTC and Lifestyle industries.  

• Expertise in CRM platforms (e.g. Braze, SFMC), analytics tools, and marketing automation. 

• Experience with Salesforce data clou​d and loyalty cloud is a plus.  

• Experience in managing loyalty programs is a plus. 

• Education: A Bachelor’s degree in Marketing, Business Administration, or a related field is required; an MBA is often preferred.  

• Skills: 

• Strong analytical skills with the ability to translate data into actionable strategies. 

• Excellent leadership and team development skills.  

• Proficiency in digital marketing and familiarity with current industry trends. 

• Effective communication and interpersonal skills. 

Personal Attributes: 

• Innovative and creative mindset. 

• Results-driven with a focus on achieving business objectives. 

• Ability to thrive in a fast-paced and dynamic environment.  

• Strong sense of accountability and ownership.