Grand Canyon Education, formerly part of Grand Canyon University, became its own entity in July 2018 after the Higher Learning Commission approved GCU’s application to become a nonprofit institution. GCE will work in close partnership with GCU. Moreover, many positions with GCE are located on GCU’s main campus. ​

Grand Canyon Education is seeking a full time Marketing Project Specialist. Through general supervision, this position will assist the assigned Regional Marketing Manager in creating and establishing effective marketing and branding initiatives.

Responsibilities:

• Manage marketing campaigns from formulation to execution for assigned clients.
• Meets with marketing management to ascertain client’s specific needs and objectives and then formulate ideas with other internal marketing partners to create an effective marketing campaign.
• Assists as a member of the internal marketing “creative” team to assess and recommend communications opportunities, methods and channels, promotional mix and methods.
• Participates in campaign strategy sessions alongside marketing management with assigned clients to ensure recommended marketing plans meet clients’ current and/or future needs.
• Applies considerable knowledge of marketing principles and techniques to assist in creating marketing campaign plans by utilizing both digital and traditional marketing methods/channels (i.e., brochures, flyers, posters, postcards, direct mail, billboards, apparel, emails, landing pages, micro sties, social media, radio, etc.). Confers with marketing management to confirm relevance of overall plan.
• Participates in meetings to get approval for marketing campaigns.
• Coordinates deployment of marketing activities with all relevant stakeholders..
• Keeps marketing management informed of progress and potential issues and makes recommendations to ensure plans are well coordinated and synchronized.
• Safeguards GCU’s branding strategy in the development of materials and media.
• Develops performance metrics and reporting for ROI on marketing campaigns.
• Coordinates with other affected departments on regularly scheduled events ensuring availability of appropriate support.
• Recommends new approaches and ideas in brainstorming meetings which demonstrates most current and leading edge marketing techniques in the public domain.

Qualifications:

• Bachelor degree in marketing, public relations or communications
• 4 years’ marketing experience, preferably in an in-house creative department or agency
• Experience in executing marketing campaigns (traditional and digital) for a variety of audiences.
• An ability to translate client needs into effective marketing campaigns.
• Good attention to detail, analytical and networking skills.
• Knowledge of media placement processes among multiple media channels.
• Knowledge of marketing analytics, ROI metrics and earned value assessment.
• Provide a positive example to students by supporting the University’s Doctrinal Statement, Ethical Position Statement and Mission of Grand Canyon Education.