Position Summary/Purpose:

Under general supervision, assists in the execution of social media strategy by monitoring the University partner’s social media presence on assigned sites, and managing official university social media properties which entails safeguarding of the university partner’s online reputation. 

Primary Responsibilities /Accountabilities/ Essential Functions:

1. Assist in the organization and management of various university-owned social media communities

2. Assist with writing, editing and inputting messaging and content to various profiles and applications; monitors and tracks discussions, etc.

3. Engage with the assigned communities to keep the university partner trending in social media sites; take action to protect the university partner image when negative discussions/conversations being to arise.

4. Adjust posts (imagery and messaging) to align with audience expectations while focusing on community management and the removal of all content deemed offensive.

5. Monitor online conversation about the University—reports n trends and widespread issues to social media management for recommendations on any actions that need to be taken.

6. Manage and monitor event pages, announcements, messages, reviews and conversations.

7. Stimulate follower interaction, discussion and engagement. 

8. Track influencers and trending topics from online conversation about the university and relates in regular social media team meetings so appropriate recommendations for action can be taken.

9. Other duties as assigned

Equipment Used and Responsibility

• Microsoft Office suite, (Word, Outlook, Project, Excel, and PowerPoint), social media platforms.
• Social media channels (Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, LinkedIn, etc.).
• HootSuite, Talkwalker, TweetDeck, etc.

Supervisory Responsibilities

None

Experience/  Education

• Bachelor’s degree in marketing, public relations or communications
• Minimum of 1 year related professional work experience
• Demonstrated exposure or experience managing social media for a brand or organization preferred.
• Must pass pre-employment background investigation.

Physical Requirements:

• Sitting:      6-7 hours a day
• Standing:  1-2 hours a day
• Walking:   1-2 hours a day
• Lifting:      Occasionally
• Carrying:   Rarely
• Pushing:    Rarely
• Bending:   Rarely
• Squatting: Rarely
• Kneeling:     Rarely
• Climbing:    Rarely
• Reaching:    Occasionally
• Grasping:     Frequently
• Fine Eye to Hand Coordination:  Continuously
• Driving:       Rarely
• Work Environment:  Office building on site.  Work performed is primarily inside, subject to variations in temperature and weather, equipment noise and dust.