Who We Are:

IMG is a leading global sports marketing agency, specializing in media rights management and sales, multi-channel content production and distribution, brand partnerships, strategic consulting, digital services, and events management. It powers growth of revenues, fanbases and IP for more than 200 federations, associations, events, and teams, including the National Football League, English Premier League, International Olympic Committee, National Hockey League, Major League Soccer, ATP and WTA Tours, the AELTC (Wimbledon), Euroleague Basketball, CONMEBOL, DP World Tour, and The R&A, as well as UFC, WWE, and PBR. IMG is a subsidiary of TKO Group Holdings, Inc. (NYSE: TKO), a premium sports and entertainment company.

TKO Group Holdings, Inc. (NYSE: TKO) is a premium sports and entertainment company. TKO owns iconic properties including UFC, the world’s premier mixed martial arts organization; WWE, the global leader in sports entertainment; and PBR, the world’s premier bull riding organization. Together, these properties reach 1 billion households across 210 countries and territories and organize more than 500 live events year-round, attracting more than three million fans. TKO also services and partners with major sports rights holders through IMG, an industry-leading global sports marketing agency; and On Location, a global leader in premium experiential hospitality.



Organization: TKO Group Holdings

Team: Strategy Group, AI & Data Transformation

Supervisor: Tashina Charagi, SVP of AI & Data Transformation

Details: Location - New York, NY; Dates - June 1, 2026- August 7, 2026 (10 weeks)

Compensation: $700/week (pre-tax minimum per HBS funding requirements)

Overview

TKO Group Holdings - the parent company of WWE, UFC, IMG, PBR, and On Location - is building the operating muscle to turn its Data & AI strategy into measurable business outcomes across five distinct, high-profile business units. While multiple AI use cases have been identified across business units, the organization is in the early stages of developing a consistent, enterprise-wide approach to evaluating, prioritizing, and scaling these initiatives.

This role will support a key strategic workstream focused on structuring TKO’s AI initiatives portfolio. The intern will work cross-functionally with business leaders, data partners, and engineering stakeholders and contribute to materials used in leadership discussions and planning forums. The intern will have the SVP of AI & Data Transformation as a sponsor, with regular check-ins, plus meaningful exposure to senior leaders. The role will develop a portfolio-level approach to evaluate, prioritize, and sequence AI investment, including defining ROPI (Return on Product/Platform Investment), building a portfolio heatmap, and creating solution briefs to support leadership decision-making.

Responsibilities & Deliverables

1.Executive-ready AI Portfolio View and Dashboard

• Sharpen TKO’s AI portfolio view across TKO’s businesses (WWE, UFC, IMG, PBR, On Location, and key shared functions)

• Create a simple, metric-backed portfolio dashboard to use for steering and planning forums and prioritization/ROI conversations with BUs.

• Build short solution briefs tying the business problem, proposed AI/data solution, measurement approach, and directional ROPI view together for BU-facing conversations.

2.AI Use Case Playbook

• Consolidate existing discovery of use cases, workflows, and BU pain points.

• Measurement & ROPI Framework: Design simple, robust measurement framework including standard success metrics by use case, ROPI model, and templates connecting metrics to real data sources.

• Develop repeatable playbook for team to use as new use cases emerge that:

• Evaluates and prioritizes uses cases base impact, feasibility, and strategy fit. Validates and refines use cases through stakeholder engagement.

• Identifies common themes or gaps across business units. Distinguishes BU-specific use cases from cross-portfolio opportunities.





TKO EEO Statement:

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