Director of Sales and Marketing

  • Pyramid Crotonville Management LLC
  • The Elms Hotel
  • 6mo ago
  • Full-Time
  • On-site

Welcome to Pyramid Global Hospitality, where people come first. As a company that values its employees, Pyramid Global Hospitality is dedicated to creating a supportive and inclusive work environment that fosters diversity, growth, development, and wellbeing. Our commitment to a People First culture is reflected in our approach to employee development, employee benefits and our dedication to building meaningful relationships.

Pyramid Global Hospitality offers a range of employment benefits, including comprehensive health insurance, retirement plans, and paid time off, as well as unique perks such as on-site wellness programs, local discounts, and employee rates on hotel stays. In addition, Pyramid Global Hospitality is committed to providing ongoing training and development opportunities to help our people build the skills and knowledge they need to advance their careers.

Whether you are just starting out in the hospitality industry or are a seasoned professional, Pyramid Global Hospitality offers a supportive and collaborative work environment that encourages growth and fosters success, in over 230 properties worldwide. Join their team and experience the benefits of working for a company that values its employees and is committed to creating exceptional guest experiences.

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About our property:

Welcome to The Elms Hotel & Spa, a historic gem in the Pyramid Global Hospitality portfolio. Located in Excelsior Springs, Missouri, this iconic property features 153 guest rooms and 11,000 sq ft of versatile meeting space. With a rich history and a dedication to top-tier service, The Elms offers a unique and rewarding work environment.   As a member of our team, you'll join a culture that values growth, teamwork, and professionalism. Whether you're in guest services, food and beverage, housekeeping, or spa and wellness, you'll have the chance to develop your skills while contributing to a collaborative and supportive atmosphere.   We offer comprehensive training programs and opportunities for advancement, ensuring that our team members have the tools to excel. If you're passionate about hospitality and excited about joining a dynamic, people-first culture, The Elms Hotel & Spa is the perfect place to grow your career. Explore your potential with us today.  

What you will have an opportunity to do:

We are looking for a highly motivated and analytical individual with experience in driving the Sales and Marketing efforts for hotels or resorts to join our team as Director of Sales and Marketing. The individual will execute marketing & leisure sales activities for the hotel/resort. They will work with strategic partners to create and execute global marketing/advertising strategies, make updates to the property’s website, coordinate creation of sales and on-property collateral, create, and execute robust social media strategy, and coordinate initiatives for on-property and local programming.  They will actively participate in the sales efforts by managing current accounts, while prospecting new accounts, including outside sales calls, solicitations, and presentations. They will create and implement sales and marketing programs and strategies for the travel industry and corporate travel market to generate property revenue.

The successful candidate will have a proven track record of leading the Marketing and Sales efforts for a hotel or resort, they will be creative in how they approach marketing, they will be a problem solver and be open to learning and leading by example.

Your Role:

  • Drive the strategic focus on creation and distribution of exceptional marketing campaigns

  • Drive the online advertising strategy utilizing strategic partners to achieve growth in website traffic, bookings and conversion

  • Drives digital channel direction through data analysis to deliver ROI 

  • Drives the creation of on-property promotions and programming while working with applicable departments to implement

  • Drives social media strategy to generate online following, including identifying power bloggers, creation and maintenance of a blog editorial calendar, and growth of all Facebook, Instagram and future social media accounts

  • Drives the development, design, implementation, and maintenance of content for all content management systems (CMS): website, mobile app, in-room TV, public space display monitors, digital signage and related content.

  • Work closely with the Public Relations team to coordinate PR related to special events

  • Develop and drive the marketing plan

  • Stays abreast of industry trends that the hotel can capitalize on

  • Execute sales activities to achieve budgeted goals

  • Develop and implement all sales and marketing strategies associated with the Consortia, Wholesale, Leisure and Business Travel Market.

  • Research, analyze, and monitor financial, technological, and demographic factors in order to capitalize on market opportunities and to establish a leadership position in the market

  • Play a pivotal role in hotel sales efforts, including calling on top ten accounts, meeting clients, hosting luncheons and receptions, and meeting with on-site contacts on a daily, weekly and monthly basis

  • Plan and participate in Sales trips and industry related meetings as appropriate to the assigned markets/territories.

  • Assist in the annual budgeting plan

  • Negotiate with clients and achieves maximum revenue/profit potential while satisfying clients' needs

  • Enhance the hotel's community's image by actively participating in associations, events, clubs and boards

  • Assume active ownership of assigned sales territory and respond to specific market needs, initiates needed action and suggests to sales leadership any necessary actions

What are we looking for?

  • Bachelor’s degree in Business, Marketing, Hospitality Management, or related field preferred.
  • Minimum 7 years of progressive experience in hotel sales and marketing leadership roles.
  • Prior resort property experience is strongly preferred.
  • Demonstrated success leading commercial strategy, developing high-performing teams, and exceeding revenue targets.
  • Strong understanding of digital marketing strategy, guest segmentation, and brand development in the independent resort space.
  • Financial acumen, with the ability to analyze data, forecast performance, and deliver results across all sales segments.
  • Excellent written and verbal communication skills, with confidence presenting to ownership and senior leadership.
  • Self-motivated, collaborative, and adaptable to the pace and demands of a growing independent resort.
  • Willingness to travel up to 10% as needed for sales missions, trade shows, and industry events.

Compensation:

$90,000

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$120,000

Pyramid Global Hospitality is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Actual compensation packages are based on a wide array of factors unique to each candidate, including but not limited to skill set, years & depth of experience, certifications and specific office location. This may differ in other locations due to cost of labor considerations.