Description

Job Description

As the Marketing Investment & Resource Manager, you’ll play a pivotal role in overseeing the marketing department’s book of work (BOW), budget, and performance metrics. This role ensures strategic alignment across initiatives, optimizes resource allocation, and drives operational excellence through rigorous planning, forecasting, and performance tracking.

You’ll collaborate closely with Finance, Analytics, and Marketing leadership to align on business priorities for capacity planning, budget allocation and investment opportunities, and deliver actionable insights that drive business growth. The ideal candidate is a strategic thinker with strong financial acumen, project management skills, and a passion for data-driven decision-making.

If you don’t know Huntington yet, it isn’t like other banks. The people we serve – customers, colleagues and communities – are at the forefront of every decision we make. Because we know that helping people navigate their financial lives is a huge responsibility, we take it seriously. You’ll love working for a company where people are first.

If this all sounds like a good fit, let’s talk.

Key Responsibilities

• Capacity Planning
  • Manage the overall department’s book of work – including communications and documentation around quarterly planning and weekly/monthly  leadership reviews.
  • Oversee requests for planned and unplanned work
  • Develop gearing ratios for increasing marketing support for business objectives as needed.
• Budgeting & Forecasting
  • Own the marketing investment budget, ensuring accurate forecasting, allocation, and pacing throughout the fiscal year.
  • Partner with Finance to monitor spend, reconcile variances, and maintain financial integrity across marketing initiatives.
• Investment Strategy & Optimization
  • Develop and maintain a holistic investment optimization framework for Huntington’s marketing channels, including Growth, Brand, Paid Media, and Owned Media.
  • Identify and evaluate next-best investment opportunities based on ROI, performance trends, and strategic priorities.
  • Align with channel managers to drive reallocation recommendations across campaigns and channels to maximize efficiency and impact.
• Performance Analysis & Reporting
  • Work with Marketing Analytics to establish KPIs and create dashboards that track spend efficiency and performance outcomes.
  • Translate data into actionable insights for senior leadership and marketing teams.
  • Present regular optimization updates, highlighting wins, opportunities, and risk mitigation strategies.
• Cross-Functional Collaboration
  • Serve as the primary liaison between Marketing, Finance, and Analytics teams.
  • Partner with channel leads to align investment decisions with campaign objectives and overall business strategy.
  • Influence stakeholders to adopt data-driven approaches to investment decisions.

Qualifications

• Education: Bachelor’s degree in Marketing, Finance, Business, or a related field (MBA preferred but not required).
• Experience: 5+ years of experience in marketing investment management, financial planning, or performance marketing optimization.

Skills:

• Strong understanding of marketing performance metrics, budget and forecasting, attribution models, and investment planning.
• Advanced proficiency in Excel and financial modeling; experience with BI tools (e.g., Tableau, Power BI) a plus.
• Excellent communication skills with the ability to influence and partner with senior stakeholders.
• Strong analytical mindset and attention to detail.
• Proven track record in managing large-scale marketing budgets and reallocating investments for maximum ROI.

Exempt Status: (Yes = not eligible for overtime pay) (No = eligible for overtime pay)

Workplace Type:

Our Approach to Office Workplace Type

Certain positions outside our branch network may be eligible for a flexible work arrangement. We’re combining the best of both worlds:  in-office and work from home. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. Remote roles will also have the opportunity to come together in our offices for moments that matter. Specific work arrangements will be provided by the hiring team.

Huntington is an Equal Opportunity Employer.

Tobacco-Free Hiring Practice: Visit Huntington's Career Web Site for more details.

Note to Agency Recruiters:  Huntington Bank will not pay a fee for any placement resulting from the receipt of an unsolicited resume.  All unsolicited resumes sent to any Huntington Bank colleagues, directly or indirectly, will be considered Huntington Bank property. Recruiting agencies must have a valid, written and fully executed Master Service Agreement and Statement of Work for consideration.