At Waterford Ford, creating exceptional customer experiences starts with the very first interaction. We are looking for a motivated and customer-focused Sales BDC Administrator to support our sales team by connecting with customers, managing internet leads, and setting high-quality showroom appointments.

In this role, you’ll serve as the first point of contact for many of our customers — helping guide them toward the right vehicle while supporting our sales team through proactive communication and follow-up.

If you enjoy speaking with people, staying organized, and helping drive dealership sales success, we’d love to connect with you.

Responsibilities

• Respond to internet leads, phone inquiries, and online customer requests
• Engage with customers to understand vehicle needs and buying timelines
• Schedule qualified showroom appointments for the sales team
• Follow up with unsold prospects, previous customers, and active inquiries
• Maintain accurate customer information within the dealership CRM system
• Communicate promotions, inventory availability, and dealership programs
• Support the sales team by ensuring strong lead follow-up and customer communication
• Track customer activity and appointment outcomes
• Assist in maintaining a consistent and positive customer experience from first contact to showroom visit

Qualifications

• Strong communication and customer service skills
• Comfortable speaking with customers by phone, email, and text
• Organized with strong follow-up and time management skills
• Ability to work in a fast-paced sales environment
• Basic computer and CRM proficiency
• Positive attitude and team-focused mindset
• Previous BDC, sales support, call center, or automotive dealership experience preferred

What Makes You Successful in This Role

• You enjoy connecting with customers and building rapport
• You thrive on creating opportunities for the sales team
• You stay organized and follow through on leads
• You bring energy, professionalism, and a customer-first mindset

If you're looking for an opportunity to join a growing dealership team and help drive sales success through strong customer engagement and appointment setting, apply today with Waterford Ford.