Job Description:

About the Role

We're seeking a Lead Business Analyst to drive large-scale headless CMS implementations for enterprise clients. You'll be the bridge between client stakeholders and delivery teams, responsible for requirements, backlog management, and ensuring successful project outcomes on complex, high-profile web projects.

This is a hands-on, client-facing role within our digital agency where you'll partner with strategy, design, and engineering teams to deliver sophisticated web experiences. If you've been working as a Product Owner, Product Manager, or Senior Business Analyst on enterprise web/digital projects at an agency or consultancy, and you have experience with modern headless CMS platforms (such as Contentful, Sitecore, Sanity, Strapi, or similar), we want to hear from you.

What You'll Do

Client Partnership

• Lead requirement elicitation sessions with client stakeholders
• Build trust and rapport with client product owners and business teams
• Navigate the client/vendor relationship dynamics effectively
• Facilitate user acceptance testing and gather ongoing feedback
• Create order out of ambiguity in early project phases

Requirements & Delivery

• Serve as a headless CMS subject matter expert for the client team
• Define and document business, functional, and non-functional requirements
• Create content models, process flows, and data architecture documentation
• Collaborate with architects and developers to break down requirements into implementable stories
• Manage backlog and sprint planning in Jira
• Contribute to roadmap development and ongoing roadmap management
• Lead Agile ceremonies and facilitate alignment across large teams

Leadership & Collaboration

• Partner with strategy, design, and engineering leads
• Translate business needs into technical specifications
• Identify risks and propose solutions proactively
• Create training materials and conduct client training

What You Bring

Required:

• 5+ years in a digital agency or consultancy (client-facing project work)
• Hands-on experience with headless CMS platforms such as:
  • Contentful, Sitecore, Sanity, Strapi, Prismic, Storyblok, or similar
  • Experience with headless/API-first architecture and content delivery
• Enterprise web/digital implementation experience (not internal systems or applications)
• Strong requirements elicitation and documentation skills (user stories, acceptance criteria, process flows)
• Agile delivery experience (Scrum, sprint planning, backlog management)
• Excellent communication skills - you can translate between business and technical audiences
• Comfort with ambiguity - you can structure undefined problems and create clarity

Strongly Preferred:

• Prior experience as a Business Analyst, Product Owner, or Product Manager on web/digital projects
• Content modeling and information architecture experience
• Integration experience (APIs, headless architecture, marketing/commerce platforms)
• Understanding of modern frontend frameworks (React, Next.js, Vue, etc.) and how they connect to headless CMS platforms

Tools:

• Jira & Confluence (or equivalent)
• Familiarity navigating Figma or similar design collaboration tools
• Lucid, Miro, or other tools for creating flowcharts and process diagrams

What We Offer

• Remote work (US-based)

• High-profile client work with recognized brands

• Collaborative team environment across design, strategy, and engineering

• Opportunity to be the Contentful expert and drive major implementations

The annual salary range for this position is $78,000-$126,500. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

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Location:

USA - Remote - Virginia

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent