Position Summary

Headquartered in Englewood Cliffs, N.J., Samsung Electronics America, Inc. (SEA), the U.S. Sales and Marketing subsidiary, is a leader in mobile technologies, consumer electronics, home appliances, enterprise solutions and networks systems. For more than four decades, Samsung has driven innovation, economic growth and workforce opportunity across the United States—investing over $100 billion and employing more than 20,000 people nationwide. By integrating our large portfolio of products, services and AI technology, we’re creating smarter, sustainable and more connected experiences that empower people to live better. SEA is a wholly owned subsidiary of Samsung Electronics Co., Ltd.
To learn more, visit Samsung.com. For the latest news, visit news.samsung.com/us.

Role and Responsibilities

As a company that believes in openness and collaboration, community is critical to our success.  Within Marketing, we work with industry leaders and brands, not only to reach and communicate with our target audiences, but to accelerate joint innovation and shared value creation with like-minded people and partners.

For Samsung, the US plays a critical role in maintaining our position as the #1 mobile brand globally, and so the success here at home is vital as, a force that contributes to global Samsung campaigns and initiatives.

The smartphone market is highly competitive with little room for total market growth, and so our success lies in maintaining our own share, whilst securing share from competitors – which means being bold and purposeful in our marketing activities. This is a role where those who share a passion and ambition to change the market will shine.

This role has clear objectives:

• Re-shape Samsung’s presence in the US – making us the #1 choice in mobile, by

• Engaging with our most loyal fans and communities, that also

• Helps our consumers maximize their Samsung product and services experiences

In this role, you’ll be responsible for leading one of our most important communities – Samsung Members.  Members represent the most engaged Samsung owners who help evangelize and celebrate our innovation – helping other consumers understand and optimize their use of our products.

This role is a mix of:

• Strategy: Lead the overarching Samsung Member community strategy and activation roadmap in the US

• Community Management: Engaging, celebrating and growing 1000’s of Samsung Members and Brand Advocates who invest time in helping others get the most from their Samsung products

• Content Development: Working across the breadth of Samsung teams (e.g. Samsung Members themselves, #TeamGalaxy Influencers, Samsung-produced content, Content from our Organic Social community) to help elevate the breadth and depth of content within the app

Although this role is mobile-specific, other groups will expect you to be a source of best practice and expertise for marketing programs, and may call on your advice and input to help realize the potential of their businesses. You will rapidly become the “go-to” resource for guidance on how to manage and maximize our Samsung Members community  and will need to act with confidence and strong leadership.

You’ll be working heavily with Samsung’s internal teams in Korea to align on global-local strategies and implementations. You’ll work heavily with our Carrier and Retail stakeholders to ensure maximum value and amplification and best-practice knowledge sharing. 

This role will report directly to the Head of Mobile Marketing Social/Community as part of the Mobile Marketing organization.

Position Objective

• Cultivate, Support and Engage with Samsung Members and our social audiences to drive a sense of community, brand pride and support from Samsung

• Develop content creation guidelines, best practices and guidebooks to help Members create high quality content for distribution within the Samsung Members app, as well as third party social networks/platforms

• Ensure that selected Samsung Members attend Samsung events e.g. Unpacked, and drive excitement/buzz within their community spaces

• Organize community-focused events and IRL events that being together the community in fun/engaging and educational ways

• Monitor community channels and engage with consumers through comments, DMs, and tagged content

• Track, analyze and report against marketing/Community KPIs and metrics, and take corrective action where needed

• Take a consultative role for multiple internal stakeholders – be a source of expertise in Community Management

• Identify synergies between Community Programs and our Carrier/Retail account teams and their specific needs (e.g. co-community collabs)

• Work closely with Finance to ensure all plans are within budget, and all approvals handled within compliance and guidelines

Minimum Qualifications

• BA/BS degree in marketing, social, influencers/talent, communications or business management

• 4-5 years of experience in running community/loyalty programs that focus on community engagement

• Social media and digital content/digital community management

• Experience creating and editing short-form video content (TikTok, Reels, Shorts)

• Organized and reliable, with experience using tools like Later, Sprout, or Hootsuite

• Consummate collaborator committed to communication excellence

• Experience working with technology platforms and internet brands

• Existing connections and relationships with the world’s leading media & internet brands

• Ability to think strategically about issues, leading to recommendations and action plans

• Ability to think quickly and make decisions, sometimes without all the necessary information

• Comfortable presenting at CxO level

• Strong project/program management experience

Skills and Qualifications

#LI-JM1

Life @ Samsung - https://www.samsung.com/us/careers/life-at-samsung/

Benefits @ Samsung - https://www.samsung.com/us/careers/benefits/

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