Position Summary

Samsung Ads is an advanced advertising platform that leverages Samsung’s massive first-party TV data to help brands connect with audiences across all screens. With over 200 million Samsung Smart TVs worldwide, we provide advertisers with unparalleled reach and insights into TV viewership. We are at the forefront of the connected TV revolution, delivering advertising solutions that are intelligent, innovative, and effective.

At Samsung Ads, we're redefining the future of digital advertising by connecting brands with audiences in innovative ways. As a global leader in technology and innovation, we're looking for a visionary Senior Director of Product Marketing to lead our efforts in North America and beyond, shaping the future of our product marketing strategy.

Role and Responsibilities

About the Role

Samsung Ads is seeking a Strategic Partnerships Director to drive outsized growth through high-impact strategic partnerships. This role will own the identification, structuring, negotiation, and scaling of strategic partnerships that materially expand Samsung Ads’ revenue, data capabilities, and competitive positioning across audience targeting, identity, measurement, and closed-loop attribution.

This leader will translate market opportunity into durable commercial advantage—building partnerships that unlock incremental demand, differentiated data access, and long-term platform leverage. The role sits at the center of ad tech, retail media, and data monetization strategy, requiring strong commercial instinct, financial rigor, and disciplined deal execution.

You will partner cross-functionally with Product, Revenue Operations, FP&A, Sales, Agency Development, Legal, and Privacy to ensure partnerships are strategically aligned, economically compelling, and operationally scalable.

Key Responsibilities

• Define and execute Samsung Ads’ data, identity and measurement partnerships strategy to accelerate revenue growth and strengthen long-term market position.
• Identify, prioritize, and secure strategic ecosystem partnerships that expand Samsung’s data footprint, measurement capabilities, and monetization opportunities.
• Develop compelling value propositions that position Samsung Ads as a preferred enablement partner for retail media networks.
• Lead end-to-end deal execution—from sourcing and financial modeling through negotiation, structuring, and close—driving disciplined yet aggressive timelines.
• Structure scalable commercial frameworks that balance near-term revenue impact with long-term strategic upside.
• Collaborate with Product leadership to ensure partnerships create differentiated capabilities aligned with Samsung Ads’ roadmap.
• Partner with FP&A to develop rigorous business cases, revenue forecasts, and ROI models that inform executive decision-making.
• Work closely with Sales and Agency Development to activate partnerships in-market and convert integrations into meaningful revenue streams.
• Build and deepen executive-level relationships with key ecosystem stakeholders, influencing strategic direction on both sides.
• Continuously assess market trends, competitive moves, and regulatory developments to identify expansion opportunities and protect strategic advantage.

We’re excited if you have

• 14+ years of experience in strategic partnerships, business development, corporate development, or commercial strategy within ad tech, retail media, CTV, or data-driven advertising.
• 6+ years leading complex, high-value negotiations and structuring revenue-generating partnerships, ideally within the ad tech ecosystem.
• Deep understanding of retail media networks and the broader ad tech infrastructure, including identity resolution, audience targeting, measurement, and attribution.
• A track record of delivering measurable revenue growth through strategic partnerships.
• Strong financial acumen and experience building sophisticated partnership economics and business cases.
• Ability to operate cross-functionally and influence Product, Finance, Legal, Sales, and executive stakeholders.
• Executive presence and credibility in high-stakes negotiations.
• Strong communication skills with the ability to articulate both strategic vision and commercial detail.
• A bias for action, comfort with ambiguity, and the ability to drive momentum in fast-moving environments

Skills and Qualifications

Salary Range Pay Transparency: Compensation for this role, for candidates based in New York City, NY is expected to be between $250,000 and $290,000. Actual pay will be determined considering factors such as relevant skills and experience, and comparison to other employees in the role. Regular full-time employees (salaried or hourly) have access to benefits including Medical, Dental, Vision, Life Insurance, 401(k), Employee Purchase Program, Tuition Assistance (after 6 months), Paid Time Off, Student Loan Program (after 6 months), Wellness Incentives, and many more.

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