Job Title: Head of Paid Acquisition

Company: TechGen
Client Brand: LoansOne
Industry: Business Finance / Business Loans
Location: In Office – 1800 Eastwood
Employment Type: Full Time

About The Role

TechGen operates as the internal growth engine behind LoansOne, a fast‑growing Australian business loan brokerage.
We are building an in‑house paid acquisition unit to scale from 2,000 leads per month to 10,000+ and beyond.

We are looking for a Head of Paid Acquisition to own paid media strategy, budget allocation, scaling, and overall revenue impact.

This is not a campaign management role — this is performance ownership.

You will control significant monthly ad spend and be accountable for:

• Lead volume
• Cost per lead (CPL)
• Funded deal impact

What You Will Own

• Paid media strategy across all channels
• Budget management and aggressive scaling
• Cost per lead targets under defined thresholds
• Lead quality and downstream performance
• Weekly and daily optimisation decisions
• Collaboration with Creative and Funnel teams
• Revenue impact from paid channels

You are responsible for results, not just traffic.

Mandatory Platform Experience

You must have strong, proven experience managing and scaling campaigns across:

• Google Ads
  • Search
  • Display
  • YouTube
• Google Performance Max (PMax)
• Meta Ads (Facebook & Instagram)

You must have experience scaling campaigns beyond small budgets and be comfortable managing $300k+ monthly spend.

Non‑Negotiable Experience

Retargeting Strategy

Deep experience required in:

• Multi‑stage retargeting funnels
• Cross‑platform retargeting (Google + Meta)
• Behaviour‑based audience segmentation
• Abandoned form retargeting
• Video viewer retargeting
• Website engagement retargeting
• CRM‑based retargeting audiences

You must know how to move cold traffic to qualified applications efficiently.

Full Funnel Strategy

You must understand:

• High‑intent search structure
• Full‑funnel acquisition strategy
• TOFU, MOFU, BOFU campaign structures
• Landing page alignment with search intent
• Qualification flow optimisation
• Improving application completion rates
• Working with Sales and Credit to improve approval rates

This role focuses on funded deals, not vanity metrics.

Core Responsibilities

Strategy & Scaling

• Build and execute full‑funnel paid acquisition strategy
• Expand keyword coverage aggressively
• Structure campaigns by qualification intent
• Scale budgets quickly when within CPL thresholds
• Kill underperforming segments fast

Daily Optimisation

• Daily performance monitoring
• Budget reallocation
• Bid strategy refinement
• Search term mining
• Audience expansion
• Creative performance evaluation

No passive account management.

Lead Quality & Revenue Focus

• Optimise for funded deals
• Analyse lead‑to‑approval and lead‑to‑settlement rates
• Adjust targeting using downstream data
• Work closely with Sales to maintain quality while scaling

Tracking & Attribution

Required proficiency in:

• GA4
• Google Tag Manager
• Meta Pixel
• Conversion API

You must ensure accurate tracking of:

• Leads
• Applications
• Approvals
• Settlements

Data must be clean before scaling.

Required Experience

• 4+ years hands‑on paid media management
• Experience managing and scaling large ad budgets
• Strong track record in high‑intent lead gen industries
• Deep retargeting & funnel optimisation expertise
• Analytical & commercially oriented mindset
• Able to operate independently in fast‑growth environments

KPIs

• Scaling to 10,000+ leads/month
• Maintaining CPL under threshold
• Cost per qualified application
• Cost per approval
• Cost per funded deal
• ROAS
• Revenue from paid channels

What We Are Looking For

• Aggressive optimiser
• Comfortable with fast budget scaling
• Data‑driven decision maker
• Revenue‑focused
• Comfortable with volatility
• Strong communicator

Performance Culture

• Weekly performance reviews
• Rapid testing cycles
• Kill losers quickly
• Scale winners aggressively
• Shared accountability for revenue

This role is critical to scaling LoansOne beyond its current volume ceiling.