The Ohio State University’s Veterinary Medical Center (VMC) is seeking a strategic, creative, and versatile Marketing Communications Specialist to join our Marketing and Business Development team. Reporting to the Associate Director of Marketing & Business Development, this role is essential in strengthening the VMC brand, expanding its referral base, and developing integrated marketing campaigns that elevate visibility with external audiences.  

The ideal candidate is a compelling storyteller and relationship builder with strong production skills across digital and traditional platforms. We are looking for a tech-enabled, AI-aware, and future-ready professional who can balance creative execution with strategic, analytical thinking. 

Key Responsibilities  

• Strategic Planning: Partner with the Associate Director to develop and implement a cohesive VMC marketing and messaging strategy.  

• Referral Growth: Support the growth of the veterinarian referral base through targeted outreach, relationship-building initiatives, and the end-to-end management of Continuing Education (CE) events (coordination, promotion, and certification).  

• Content & Campaign Execution: Plan and execute multimedia marketing materials across digital, print, and social media platforms.  

• Stakeholder Collaboration: Work closely with VMC leadership, clinical faculty, the College of Veterinary Medicine (CVM) communications team, and external agency partners to align messaging.  

• Data Storytelling: Use analytics tools to measure campaign performance, extract actionable insights, and communicate results to stakeholders.  

• Innovation: Foster a culture of experimentation to ensure the VMC remains a leader in a competitive healthcare environment.  

MINIMUM QUALIFICATIONS AND EDUCATION 

• Education: Bachelor’s degree or an equivalent combination of education and experience.  

• Experience: 4 years of hands-on experience in marketing and business development required.  

• Proven track record of growing a customer base within a service industry.  

• Exceptional written and verbal communication skills, with the ability to translate complex clinical information into clear, engaging content.  

• Strong organizational skills with the ability to manage multiple high-priority projects simultaneously.  

• Technological fluency and comfort with emerging tools, including AI and digital production technologies.  

DESIRED QUALIFICATIONS AND EDUCATION 

• Master’s degree in Marketing, Communications, Business, or a related field.  

• 6–8+ years of hands-on experience in marketing and business development.  

• Direct experience in healthcare or medical marketing.  

• Experience collaborating with creative agencies, media outlets, or referral-driven organizations 

Hiring Range - $64,900 - 84,850 

WORKING CONDITIONS:

• Occasional evening or weekend work and local travel may be required for events.  

• Pushing/pullimg/lifting up to 35 pounds 

• Potential exposure to animal dander and/or zoonotic diseases.