Please reference the schedule and minimum qualifications listed below before applying.

If you need assistance with filling out our application form or during any phase of the application, interview, or employment process, please notify our Human Resources Team at 801-366-6947 option 1 or email macurecruiting@macu.com and every reasonable effort will be made to accommodate your needs in a timely manner.

Job Summary

Responsible for managing marketing efforts focused around select product channels assuming primary responsibility for the planning and execution of integrated marketing campaigns to meet company growth initiatives.

Job Description

To be effective, an individual must be able to perform each job duty successfully.

• Assists in developing overall marketing and media plans to promote product growth throughout the designated Mountain America footprint
• Develops strategic marketing plans to drive new account growth, increase products and services per household and support company growth goals
• Develops marketing plans to promote Mountain America’s products and services through various channels, including television, radio, outdoor, branches, print, e-mail, and online channels
• Executes marketing plans and ensuring specific product growth goals are met and branch profitably metrics are reached
• Analyzes market trends, demographic information, segmentation tools, environmental and community influences to effectively engage with consumers in the Mountain America footprint
• Works with marketing leadership to understand markets, growth opportunities and performance standards to create product marketing strategies
• Builds and maintains strong partner relationships
• Engages internal stakeholders to understand their business requirements, and objectives
• Manages projects from inception to completion including the organization of project teams to complete objectives
• Develops proposals for new promotions, manages projects and ensures milestones are on track and deadlines are met
• Writes creative briefs
• Works with internal departments and teams to develop, launch and execute marketing campaigns
• Creates ROI, metrics and reporting dashboards for assigned campaigns
• Serves as departmental liaison between numerous internal departments and marketing
• Provides information, answers questions and ensures consistency in relation to all marketing efforts
• Implements data driven solutions that provide measurable results including segmentation personas, predictive models, proforma reports and product forecasts
• Performs analysis that will deliver incremental value through support of marketing initiatives for all channels
• Performs other duties as assigned

KNOWLEDGE, SKILLS, and ABILITIES

The requirements listed are representative of the knowledge, skills, and/or abilities required.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Education and Experience

• Bachelor’s degree in Communications, Advertising, Marketing, or related field OR four additional years of relevant experience
• Seven years in progressive marketing roles
• Experience managing projects using project management principles
• Track record of performance excellence meeting targets and objectives
• Proven ability to lead a proactive marketing organization and ensure accountability for results that maximize contribution to business objectives.
• Working knowledge and experience with quantitative analysis, statistics, etc.
• Experience in data and analytics management, including the use of predictive modeling to develop accurate market and product forecasts.
• Ability to analyze business needs and formulate them into effective marketing strategies

Licenses, Certifications, Registrations

• N/A

Knowledge & Skills

• Extensive knowledge and application of methods or procedures in developing marketing and media plans to promote and achieve product growth
• Thorough knowledge of related disciplines to anticipate impact across the organization
• Advanced knowledge of growth marketing strategies
• Problem solving skills
• Verbal/written communication skills
• Brings a department and company-wide perspective to decision making
• Strong business acumen (ROI, cost-benefit analysis)

Leadership and Organization Development

• Personally, trains and develops direct reports and demonstrates ownership in the development of each team member, with emphasis on leveraging diversity
• Works effectively and regularly across functions
• Participates in recruiting efforts 
• Continually raises the bar
• Role models best-practice and techniques. 
• Can mentor other employees in implementation plans
• Effectively delegates assignments to team or cross-functional participants. 
• Leads resource allocation for the project/team

Scope and Strategic Impact

• Applies knowledge to implement programs and initiatives
• Analyzes data to summarize findings about programs to project teams
• Contributes to projects that impact the organization and is accountable for impact analysis of programs and initiatives
• May assist with priority projects as needed
• Develops relationships with key team members
• Will serve as a team lead for most medium – and some large – projects
• Executes and drives results on large-scale projects and/or multiple smaller projects.
• Applies developed subject matter knowledge to solve common business issues within established guidelines
• Able to handle some unique situations
• Develops expert knowledge of applications within business environment
• Effectively understands and analyzes both technical and business risks and impact, and effectively communicates those risks to the business owners, so that they can make informed decisions
• Plays a consultative role with other senior managers on broad business decisions and implementations
• May help develop long-term department strategies and significantly influences the cross-company processes and standards

Analytical Thinking & Problem Solving

• Works on several complex problems / projects and troubleshoots
• Exercises independent judgment within generally defined procedures and practices to identify and select a solution
• Makes decisions on some complex business issues
• Can make difficult tradeoff decisions and defend those decisions to the management team and business/users

Other Skills and Abilities

• Track record of performance excellence meeting targets and objectives
• Working knowledge and experience with quantitative analysis, statistics, etc.
• Experience in data and analytics management, including the use of predictive modeling to develop accurate market and product forecasts.
• Ability to analyze business needs and formulate them into effective marketing strategies
• Experience with marketing campaign management and advertising
• Experience with executing marketing campaigns through mass media, direct mail, point of sale and online channels.
• Knowledge of media buying tactics and strategies
• Knowledge and experience with financial product and services

PHYSICAL ABILITIES / WORKING CONDITIONS

Physical Demands

Ability to sit, talk and hear consistently

Vision Requirements

Close vision (clear vision at 20 inches or less)

Distance vision (clear vision at 20 feet or more)

Color vision (ability to identify and distinguish colors)

Weight Lifted or Force Exerted

Ability to lift up to 10 pounds frequently and up to 25 pounds occasionally

Environmental

There are no unusual environmental factors (such as a typical office)

Noise Environment

 Moderate noise (business office with computers and printers, light traffic)

***This Job is not eligible to be performed in Colorado or Connecticut, either remotely or in-person.***

Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.