JOB PURPOSE:

The Business Development Director will lead the growth, sales, and networking to drive the Organization’s growth through referral source network building, provider relationships, developing lead-optimization strategies, enhancing plan education communications, and by leading the development of community engagement events to proliferate increased awareness, advocacy, and strategic partnerships with referral sources.

JOB RESPONSIBILITIES:

• Develop processes and standard operating procedures, define job functions, and manage a field-based team of outreach/business development staff. 

• Configure logistics and territory coverage per team member.

• Lead in the new hires interview process, recruitment decisions, training, and development of staff.

• Collaborate with the VP of Business Development and Intake management and Business Intelligence with the implementation of AI efficiencies in the Provider to Plan(P2P) communications.  

• Monitor and drive staff performance, quality, customer service, compliance, and efficiency in all activities, and audit, monitor, and document team performance during presentations, calls, home visits, eligibility assessments, document completion, and other relevant executions.

• Lead strategic planning activities for territory coverage, growth optimization, operational efficiencies, and other relevant focuses.

• Work closely with the Marketing Team to develop promotional messaging, differentiation strategies, and compliant marketing collateral needs.

• Provide excellent customer service and communication with referral sources and departments.

• Meet directly with relevant community and business stakeholders as necessary to provide plan education through lectures, presentations, meetings, or other communications.

• Partner with the Program Director and Intake / Enrollment teams to streamline and optimize the referral management process and reduce timelines for each touchpoint.

• Develop a Market Analysis to identify new business opportunities, provide market trend intelligence, and advise on the competitive landscape.

• Create, update, and enforce department policies and procedures. Training and standard operating procedures for regulatory compliance with state, federal, and PACE program requirements.

• Maintain knowledge of all applicable CMS, DOH, and PACE-specific guidelines, including organizational and departmental policies and procedures.

• Train and oversee marketing and outreach activities following the CMS, DOH, PACE, and company regulatory guidelines.

• Manage the schedule and develop a plan for outreach events and activities.

• Monitor team performance, referrals, and enrollment to identify trends and ensure the quality of leads.

• Ensure staff meet documentation standards.

• Develop reports to keep track of staff performance, referrals, enrollments, and conversion rates.

• Meet referral, enrollment, and conversion rate goals as identified by the VP of Business Development and Intake Management.

• Integrate with all departments to provide high-quality of care. 

• Participate in quality improvement projects.

• All other duties as assigned or requested.

Schedule: 8:30AM – 5:30PM

Weekly Hours: 40

QUALIFICATIONS:

Education: Bachelor's degree in Business, Marketing, or equivalent business experience as a minimum.

Experience:

• Minimum of five (5+) years of sales/business development areas in the healthcare industry.

• Minimum of three (3+) years of Management (Manager level and up) experience.

• Minimum of one (1+) year of experience working with the elderly

• In-depth knowledge of government programs: Medicare, Medicaid, PACE, compliance, and regulations.

• Contract negotiation experience.

• Excellent organizational and communication skills.

• Proficient with Microsoft Office software (Word, Excel, PowerPoint, and Outlook).

Physical Requirements

Individuals must be able to sustain certain physical requirements essential to the job. This includes, but is not limited to:

• Standing – Duration of up to 6 hours a day.

• Sitting/Stationary Positions – Sedentary position in duration of up to 6-8 hours a day for consecutive hours/periods.

• Lifting/Push/Pull – Up to 50 pounds of equipment, baggage, supplies, and other items used in the scope of the job using OSHA guidelines, etc.

• Bending/Squatting – Have to be able to safely bend or squat to perform the essential functions under the scope of the job.

• Stairs/Steps/Walking/Climbing – Must be able to safely maneuver stairs, climb up/down, and walk to access work areas.

• Agility/Fine Motor Skills - Must demonstrate agility and fine motor skills to operate and activate equipment, devices, instruments, and tools to complete essential job functions (ie. typing, use of supplies, equipment, etc.)

• Sight/Visual Requirements – Must be able to visually read documentation, papers, orders, signs, etc., and type/write documentation, etc. with accuracy.

• Audio Hearing and Motor Skills (Language) Requirements – Must be able to listen attentively and document information from patients, community members, co-workers, clients, providers, etc., and intake information through audio processing with accuracy. In addition, they must be able to speak comfortably and clearly with language motor skills for customers to understand the individual.

• Cognitive Ability – Must be able to demonstrate good decision-making, reasonableness, cognitive ability, rational processing, and analysis to satisfy essential functions of the job.

Disclaimer: Responsibilities and tasks outlined in this job description are not exhaustive and may change as determined by the needs of the company.

 

We are an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, height, weight, or genetic information. We are committed to providing access, equal opportunity, and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities.

Salary Range (Min-Max):

$155,000.00 - $165,000.00