Digital Strategy & Innovation 

• Establish a centralized Digital Strategy Center of Excellence to own all social media channels, governance, and performance analytics. 

• Drive a digital-first, social-first strategy that anticipates trends, leverages emerging platforms, and amplifies brand storytelling. 

• Build scalable systems, tools, and workflows that enable seamless content creation, campaign execution, and measurement. 

Strategic Planning & Operations 

• Centralize communications planning and operations to create a future-focused, proactive function rooted in strategic foresight. 

• Develop governance models, editorial calendars, communications campaigns/media/project dashboards to ensure clarity, consistency, and accountability across the organization—creating transparency and visibility for executive leadership and across the enterprise. 

• Oversee budgeting, measurement, and process optimization to maximize efficiency and impact. 

Employer Brand Leadership 

• Own and evolve Gap Inc.’s Employer Brand strategy, partnering with Talent Acquisition, Inclusion & Belonging, and Purpose teams to position us as a top employer. 

• Craft compelling narratives that showcase our culture, values, and commitment to innovation. 

Cross-Functional & External Partnerships 

• Collaborate with global teams, agency partners, and vendors to deliver integrated campaigns that elevate our brand and business priorities. 

• Serve as a trusted advisor to executive leadership, ensuring alignment and influence across all communications initiatives. 

Innovation & Continuous Improvement 

• Stay ahead of emerging technologies, platforms, and cultural trends to keep Gap Inc. at the forefront of digital engagement. 

• Foster a culture of experimentation and agility, driving new ideas that push boundaries and create measurable impact.