About the Role

The Assistant Site Merchandising Manager will play a critical role in supporting the execution of Athleta’s digital merchandising strategy while helping translate high-level priorities into actionable site experiences. This role bridges the gap between strategy and execution—ensuring flawless implementation of seasonal updates, product launches, and site optimizations that align with brand storytelling and business goals.

You’ll collaborate closely with cross-functional partners and leverage data insights to maintain site accuracy, enhance product discoverability, and deliver an inspiring shopping experience for Athleta’s Women’s business.

What You'll Do

• Support Strategy Execution: Partner with the Site Merchandising Manager to implement seasonal site strategies, category updates, and collection launches.

• Manage Site Updates: Own day-to-day execution of product categorization, navigation, filters, and content refreshes to ensure site accuracy and alignment with brand priorities.

• Collaborate on Cross-Functional Briefs and Planning: Partner with Merchandising, Marketing, Creative, and Planning teams to provide input and alignment for briefs to support seasonal message and priorities

• Optimize Customer Experience: Monitor site performance, identify gaps, and recommend enhancements to improve product discoverability and conversion.

• QA and Launch Readiness: Conduct QA for major site refreshes, promotional events, and new product launches.

• Leverage Analytics: Use reporting tools to track performance, identify trends, and provide actionable insights to inform real time and future updates.

• Maintain Site Hygiene: Ensure PDPs, imagery, and categorization are accurate and up-to-date across all Women’s categories.

Who You Are

• 2–4 years of experience in ecommerce or site merchandising, preferably in apparel or lifestyle retail.

• Strong attention to detail and organizational skills; able to manage multiple priorities in a fast-paced environment.

• Familiarity with site analytics and ability to interpret data to inform decisions.

• Collaborative communicator who thrives in cross-functional settings.

• Passionate about delivering a seamless, customer-first digital experience.

• Enthusiastic about Athleta’s mission to empower women and girls through movement and connection.