Vice President, Strategic Partnerships
- 100 The Gap, Inc.
- SF - 2 Folsom
- 4mo ago
- Full-Time
- On-site
Strategy:
Lead the charge in developing innovative communication strategies that power our strategic partnerships.
Partner with executive leaders and key stakeholders to set the game plan and translate it into compelling narratives that are aligned to our purpose and values.
Be a voice that unites teams and external partners, ensuring every message hits with clarity and purpose.
Partnership Lifecycle & Project Management:
Help incubate, develop, and manage the communications strategy for strategic partnerships, ensuring alignment with brand purpose and business priorities.
Anticipate future partnership opportunities by staying ahead of trends and continuously innovating our communication approaches.
Create & Cultivate Content & Marcomm Strategies:
Lead the development of powerful storytelling that showcases our partnership narrative and stories.
Design and execute integrated marketing communications strategies that align with partnership objectives, enhance brand visibility, and engage target audiences across all channels.
Make every word count. Every message should inspire, inform, and energize our audiences. Creation of compelling written content, including press releases, social media content, and presentations that effectively communicate the value of strategic partnerships.
Global & Cross-Functional Collaboration:
Be a catalyst for collaboration across Gap, Inc. that turns ideas into industry-moving moments.
Work in close partnership with external partners, global teams, and cross-functional departments to drive partnership strategies and campaigns.
Measure Impact & Drive Results:
Create a framework to analyze the effectiveness of communications efforts.
Share insights that inform strategy and refine tactics.
Monitor external sentiment and media coverage related to partnerships and proactively manage reputational risks.
15+ years in marketing/communications, with a proven track record in lifestyle, consumer, fashion, or sponsorships.
A master collaborator, influencer, and strategic thinker.
A proactive and seasoned project manager who thrives in a fast-paced, high-stakes environment.
An exceptional storyteller with a portfolio that demonstrates a knack for compelling, high-impact content.
Media-savvy with the ability to adapt messaging across platforms and audiences.
Deep understanding of brand management, with a passion for shaping company narratives and values.
Exceptional emotional intelligence (EQ) and diplomacy skills.