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Job Description:

The Archetype Marketing Sr Analyst plays a critical role in supporting the international launch and optimization of customer archetype strategies. This role is responsible for gathering, analyzing, and interpreting data to inform go-to-market (GTM) plans, measuring campaign effectiveness, and uncovering actionable insights that drive customer engagement and business growth. The Analyst partners closely with the Archetype Marketing Manager and cross-functional teams to ensure data-driven decision-making and continuous improvement across archetype initiatives.

Key Responsibilities

1. Data Analysis & Insight Generation

• Analyze customer behavior, market trends, and campaign performance across archetypes.
• Develop dashboards and reports that track KPIs such as engagement, conversion, sales velocity, and ROI.
• Identify patterns and opportunities within archetype segments to inform strategy refinement.
• Support the creation of archetype profiles using quantitative and qualitative data.

2. Campaign Performance Measurement

• Monitor and evaluate the effectiveness of archetype-specific marketing projects.
• Conduct A/B testing and multivariate analysis to optimize messaging, channels, and bundles.
• Provide recommendations for improving campaign targeting and execution based on performance data.

3. Customer Research & Segmentation

• Assist in conducting surveys, interviews, and focus groups to gather customer insights.
• Segment customers based on behavioral, demographic, and psychographic data to refine archetype definitions.
• Maintain and update archetype databases with new insights and feedback.

4. Cross-Functional Collaboration

• Collaborate with product, sales, and customer success teams to align data insights with business goals.
• Support the development of enablement materials by providing data-backed input on archetype needs.
• Help identify systemic barriers to onboarding and provide documentation for resolution.

5. Reporting & Visualization

• Build and maintain visual dashboards in tools such as Tableau, Power BI, or DRIVE.
• Present findings and strategic recommendations to stakeholders in a clear, compelling format.

Qualifications

Required

• Must be located in the same geographical location as the job or willing to self-relocate to the area.
• Must have a bachelor’s degree (or international equivalent) in Marketing, Business Analytics, Data Science, or related field, or be a current employee with a minimum of three years of UPS experience
• 2+ years of experience in marketing analytics, customer insights, or business intelligence

Preferred

• Proficiency in data analysis tools (Excel, SQL, Python/R, Tableau, Power BI).
• Strong understanding of marketing funnels, customer segmentation, and GTM strategies.
• Excellent communication and storytelling skills with the ability to translate data into action.
• Prior UPS Sales experience
• Project Management experience

Success Metrics

• Accuracy and relevance of insights delivered to support archetype strategies.
• Improvement in campaign performance and ROI based on analyst recommendations.
• Increased engagement and conversion within targeted archetype segments.
• Timely and effective reporting that supports decision-making across teams.

Additional Information

This job is a grade 20G.

This job reports to the Atlanta corporate office and is not remote.

There is no relocation assistance offered for this opportunity.

Employee Type:

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications:

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.