WETM-TV News 18 has an immediate opening for a Digital Producer for its website and digital platforms, MyTwinTiers.com.

The Digital Producer leads the transition from broadcast focused newsrooms to multi-platform newsrooms through active daily example; providing training in methods, processes and tactics; as well as in creating/editing original content beyond that which is produced for on-air.

• Develops and leads winning strategy for station content
• Expert understanding of Facebook, Twitter, and other social media platforms
• Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
• Use the station’s Social Media and Website to build and reinforce brand recognition and drive viewers to television
• Strong writing and editing skills, with attention to detail and knowledge of AP style
• Proficiency in web content management systems such as WordPress
• Must be able to work independently and collaboratively in a fast-paced environment
• Knowledge of online news journalism and best practices
• Basic clipping and editing of video for digital delivery
• Optimizing on-air assets for our various digital platforms
• Determine a story’s emphasis, length, format and organizes material accordingly
• Creates engaging stories, videos and imagery for our viewers specific to platforms
• Posting updates and content to our station’s website and social media handles
• Flexibility with working all shifts, including nights and/or weekends
• Copy editing and correcting content across our various digital platforms
• Gathers information through research, interviews, experience, or attendance of events
• Ensures that all content meets station standards for integrity and production quality
• Advanced experience with Instagram, TikTok and other short-video platforms preferred. 
• Perform other duties as assigned

Education Requirements

Bachelor’s degree in journalism

Typical day

This individual will need to maintain awareness of external social media conversations and manage our own posts across all accounts through the day while also scheduling holdable content for off hours. Regular metric analysis and reporting will result in constant updates to strategy that need to be communicated, likely focusing on updated messaging to different groups weekly. This individual will also play a central role in the execution of our evolving newsletter strategy.

Measurements of success

Deliver stories quickly, accurately, and often.

Provide a central role in story idea discovery and generation for the local and regional team.

Consistently seek to grow audience to your bylined stories.

Grow the social media base of the station and regularly promote links to stories.

COMPENSATION - $15.50/hour

WETM-TV News 18 is an Equal Opportunity Employer