Associate Director, Omnichannel & Advanced Analytics Technology – Stakeholder Success Lead
- Biibhr
- Cambridge, MA
- 7mo ago
- Full-Time
- Hybrid
...
About This Role
The Associate Director, Omnichannel & Advanced Analytics Technology – Stakeholder Success Lead (SSL) will partner with the Head of Omnichannel and the Head of Data Science to co-lead the creation, refinement, and execution of Biogen’s Omnichannel & Advanced Analytics Technology roadmap.
This is not a start-from-scratch role. Biogen has an established marketing technology stack and advanced analytics capabilities in place. Your focus will be on ensuring stakeholders are equipped to succeed with these systems by aligning solutions with business strategies, evolving needs, and cross-functional priorities.
As a Stakeholder Success Lead, you will go beyond simply escalating issues—you will take an active role in problem-solving, ensuring stakeholders can fully leverage MarTech platforms and advanced analytics to achieve their goals.
What You’ll Do
- Roadmap Co-Leadership
- Partner with the Head of Omnichannel and the Head of Insights & Analytics and Data Science to co-own the Omnichannel & Advanced Analytics Technology roadmap.
- Continuously refine priorities to align with evolving commercial, HCP, and patient engagement strategies.
- Be accountable for IT deliverables tied to roadmap execution.
- Stakeholder Success
- Serve as the primary IT partner for Omnichannel and Analytics stakeholders, ensuring their needs are understood and translated into actionable solutions.
- Proactively identify opportunities to enhance HCP and patient engagement through data, automation, and innovative technology capabilities that drive actionable insights.
- Marketing Technology & Advanced Analytics Enablement
- Proactively recommend opportunities to maximize value from Biogen’s existing MarTech stack and analytics platforms.
- Support use cases such as personalization, lead management, marketing campaign, segmentation, attribution, predictive modeling, and identity resolution.
- Drive integration of AI/ML initiatives across our engagement strategies in alignment with our roadmap.
- Collaboration & Problem-Solving
- Work across IT, Data & Analytics, Legal, Compliance, and Privacy teams to deliver compliant, scalable solutions.
- Take accountability for IT cross-team coordination, problem solving, and solution delivery, not just issue escalation.
- Innovation & Best Practices
- Stay ahead of trends in omnichannel engagement, MarTech, and analytics and proactively recommend relevant innovations.
- Champion advanced analytics use cases that improve decision-making, personalization, and the customer/patient journey.
Who You Are
You are a strategic enabler and problem-solver who thrives on helping stakeholders succeed. You bring deep experience in both MarTech platforms and advanced analytics, with a proven ability to translate business needs into scalable, data-driven solutions. You are equally comfortable shaping strategy, influencing stakeholders, and ensuring execution.
Required Skills
- Bachelor’s or Master’s degree in Information Technology, Business, Data Science, or related field.
- 8+ years of experience in Marketing Technology, CRM, or Advanced Analytics enablement.
- Proven expertise in omnichannel and analytics capabilities, such as lead management, segmentation, attribution, predictive modeling, and identity resolution.
- Proven working experience implementing and operationalizing Marketing Technology capabilities
- Strong stakeholder management and communication skills with the ability to build trusted partnerships.
- Demonstrated ability to solve complex business problems collaboratively.
Preferred Skills
- Experience in the biotech, pharmaceutical, or healthcare industry.
- Familiarity with regulatory requirements for patient and HCP engagement.
- Experience operationalizing AI/ML models into omnichannel and analytics use cases.
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
- Medical, Dental, Vision, & Life insurances
- Fitness & Wellness programs including a fitness reimbursement
- Short- and Long-Term Disability insurance
- A minimum of 15 days of paid vacation and an additional end-of-year shutdown time off (Dec 26-Dec 31)
- Up to 12 company paid holidays + 3 paid days off for Personal Significance
- 80 hours of sick time per calendar year
- Paid Maternity and Parental Leave benefit
- 401(k) program participation with company matched contributions
- Employee stock purchase plan
- Tuition reimbursement of up to $10,000 per calendar year
- Employee Resource Groups participation
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about our DE&I efforts.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.