Job Description

Job Summary

The Sr. Omnichannel Product Lead is a strategic and hands-on role responsible for shaping and executing AMN’s omnichannel engagement strategy across multiple platforms and touchpoints. This position acts as the product owner for AMN’s omnichannel capabilities, ensuring seamless integration of technology, data, and content to deliver personalized, scalable experiences for clinicians and clients.

Job Responsibilities

• Omnichannel Strategy & Roadmap: Define and own the vision, strategy, and roadmap for AMN’s omnichannel engagement, aligning with business objectives and customer experience goals.
• Product Ownership: Serve as the product lead for omnichannel capabilities, managing enhancements, integrations, and optimization across platforms such as Blueshift, Salesforce, and AMN’s proprietary systems.
• Cross-Functional Leadership: Collaborate with marketing, technology, and operations teams to ensure cohesive execution and alignment across all channels.
• Vendor Management: Partner closely with Blueshift and other technology vendors to maximize platform capabilities and deliver innovative solutions.
• Performance Measurement: Establish KPIs, monitor performance, and drive continuous improvement through data-driven insights.
• Innovation & Best Practices: Stay ahead of emerging trends in omnichannel engagement, marketing automation, and personalization to maintain AMN’s competitive edge.

Key Skills

• Omnichannel Strategy Development: Ability to design and execute integrated engagement strategies across email, SMS, push, web, and app channels.
• Product Management: Experience owning product roadmaps, managing enhancements, and driving adoption of marketing technology platforms.
• Customer Data Platforms (CDPs): Strong understanding of CDPs like Blueshift, Segment, or similar for personalization and automation.
• Marketing Automation: Expertise in configuring and optimizing automated workflows for lifecycle campaigns.
• Data Analysis & Performance Measurement: Ability to define KPIs, analyze campaign performance, and translate insights into actionable improvements.
• Vendor & Stakeholder Management: Skilled in managing external technology partners and aligning cross-functional teams.
• Technical Acumen: Familiarity with integrations between marketing platforms, CRM (Salesforce), and data warehouses (Snowflake).
• Innovation & Trend Awareness: Ability to identify emerging best practices in omnichannel engagement and apply them strategically.
• Project Management: Strong organizational skills to manage timelines, deliverables, and cross-team collaboration.

Qualifications

Education & Years of Experience

• Bachelor's Degree plus 5-7 years of work experience
• Proven experience in omnichannel strategy, marketing technology, or product management.
• Strong understanding of customer data platforms (CDPs), marketing automation, and personalization frameworks.
• Ability to lead cross-functional teams and manage vendor relationships effectively.
• Analytical mindset with experience in measuring and optimizing campaign performance.

Work Environment / Physical Requirements

• Work is performed in an office/home office environment.
• Team Members must have the ability to operate standard office equipment and keyboards.

AMN Healthcare will provide reasonable accommodations to qualified individuals with disabilities to enable them to perform the essential functions of the job.

Our Core Values

● Respect ● Passion ● Continuous Improvement ● Trust ● Customer Focus ● Innovation

At AMN we embrace the ways we are similar and different; respecting all voices and ensuring everyone has the opportunity to contribute to our collective success. We acknowledge our shared responsibility to foster a welcoming environment where everyone feels recognized and valued. We cast a wide net to recruit and retain competitive talent and build healthcare workforces supportive of the communities we serve. We believe in the power of compassion and collaboration to build healthy communities where access to quality care is available to all. Equal opportunity employer as to all protected groups, including protected veterans and individuals with disabilities.

At AMN we recognize that in-person connections have value and promote collaboration. You will be expected to come into an AMN Healthcare office at a frequency dependent on the work arrangement for your role.

Pay Rate

$101,000 - $120,000 Salary

Final pay rate is dependent on experience, training, education, and location.