Latam Personal Care Marketing Manager

  • Ashland Specialties Franc
  • BR-SAO PAULO (ASH)
  • 1w ago
  • Full-Time
  • On-site
Ashland do Brasil Ltda

Are you the kind of person that is always thinking, sketching, seeking, and adjusting? Who needs to understand how things work and then figure out how they can work better? Are you a passionate, tenacious, solver who loves to work with others who share your drive? Are you positive, constructive, and ingenious? Are you always solving? Then we’d like to meet you and bet you’d like to meet us.


Ashland has an exciting opportunity for a Marketing Manager to join our Latin America Personal Care business in Sao Paulo, Brazil. This is a very visible, significant role within the Company and our global Personal Care Business Line. This position will report to the Regional Personal Care General Manager.

The responsibilities of the position include, but are not limited to, the following:

  • Elaborate & lead the strategy plan and execution for the Care portfolio in the region
  • Drive market share analysis of Care portfolio in LATAM through advanced analysis, identifying opportunities across products, regions, and key accounts, and driving execution with cross-functional stakeholders.
  • Drive the development of Marketing tools & documentation for and in collaboration with Marcom and Global Marketing:
  • Drive development, positioning, and launch of new products or new products applications regionally by bridging innovation with market demand & aspiration
  • Analyzing existing and potential Personal Care market to best positioning Ashland vs competition, identify unmet market & key customer needs, product line extension opportunities
  • Lead marketing of Innova launches
  • Set price positioning with global marketing input for new and existing products
  • Track and maximize sustainable and profitable expansion of existing products and their lifecycle stages (including portfolio management)

In order to be qualified for this role, you must possess the following:

  • Bachelor’s degree in business, engineering, pharmacy or related field. 
  • MBA is also required
  • preview years experience working in a strategic marketing role and ability to analyze data & information, demonstrate financial acumen, business planning, strategic frameworks, etc.
  • Relevant knowledge of excipients, ingredients, and related materials
  • Fluency in English and Spanish
  • Ability & desire to function at both strategic and tactical levels
  • Strong influencing capabilities, leadership accountability, and process discipline and rigor
  • Experience in influencing and indirectly managing cross-functional teams and working collaboratively and globally in a cross-cultural environment.
  • Strong understanding of marketing strategy development and execution, market and trend research, customer segmentation, communication channel mix  
  • Excellent communication skills, talent for building strong networks within Ashland but also with potential customers and external partners
  • Strategic & analytical thinking skills, pleasant and engaging style, and executive presence

In more than 100 countries, the people of Ashland LLC. (NYSE: ASH) provide the specialty chemicals, technologies and insights to help customers create new and improved products for today and sustainable solutions for tomorrow. Our chemistry is at work every day in a wide variety of markets and applications, including architectural coatings, automotive, construction, energy, personal care and pharmaceutical. Visit www.ashland.com to see the innovations we offer.
 
At Ashland our vision is to be a leading, global specialty chemicals company whose inspired and engaged employees add value to all we touch. In fact our people, employees, customers and vendors define who we are. They are the driving force behind everything we do.
 
Not only do we value our customers but we value our employees, and we work to offer them a dynamic and challenging environment. We hold ourselves to high standards at Ashland, and we value integrity and honesty.
 
Ashland has a history of attracting the best people and keeping them. The reasons are simple: industry competitive salary and benefits, pay-for-performance incentive plans and a diverse work environment where employees feel challenged and valued. People come to Ashland and stay. As a growing Fortune 500 specialty chemicals company, we offer opportunities for development and advancement throughout our global organization. Our values define who we are and what we care about as a company. If you are looking for a relationship with a company instead of simply a job, this may be a great fit.

Ashland is proud to be an Equal Opportunity Employer Minorities/Women/Veterans/Disabled/Gender Identity/Sexual Orientation. 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender identity, sexual orientation, national origin, or protected veteran status and will not be discriminated against on the basis of disability. NOTE:  We do not accept resumes from external staffing agencies or independent recruiters for any of our openings unless we have a signed recruiting agreement in place to fill a specific position.