About You

We are seeking a Senior Media Analyst to lead the analysis, reporting, and strategic insights that guide our media investment decisions across both performance and brand marketing. This role will bridge data and strategy, transforming complex media results into clear frameworks that maximize efficiency, scale, and topline growth. The Sr. Media Analyst will partner closely with Performance Marketing, and Data & Analytics team to ensure that media investments deliver measurable business outcomes at every stage of the funnel - from awareness to conversion

This role will sit in a fast-paced, performance-driven entrepreneurial team, and have a high degree of ownership within the customer acquisition team.

Responsibilities:

• Performance Analytics : Lead analysis, and interpretation of media performance across paid channels (digital, TV/CTV, social, search, influencer, affiliate and more).
• Brand Media Planning Support: Partner with Performance Marketing team to evaluate media mix and campaign performance; provide insights on awareness, reach, and consideration KPIs to ensure investments ladder up to long-term brand equity and growth.
• Frameworks for Spend Allocation: Develop frameworks for spend by initiative, life stage, and campaign type that can be shared cross-functionally and executive teams to bring transparency and alignment to investment decisions.
• Strategy Development: Translate insights from MTA and Campaign Manager (CM 360, SA 360) and incrementality studies into actionable media strategies that inform budget allocation and channel mix decisions.
• Cross-Functional Partnership: Collaborate with Performance and Data teams to align test-and-learn agendas, improve creative-to-media continuity, and enhance conversion efficiency.
• Reporting & Storytelling: Build and maintain executive-ready dashboards and reports that tie media investments to KPIs such as CAC, CPA, LTV, ROAS, and topline revenue, while also communicating progress on brand health and awareness metrics.
• Optimization Guidance: Deliver proactive recommendations on budget reallocations, audience targeting, creative formats, and investment pacing to maximize ROI and drive incremental growth.
• Market & Competitive Insights: Track competitor media activity, cost trends, and category benchmarks to inform proactive strategy shifts and innovation opportunities.

Requirements:

• 7+ years of relevant experience in an integrated media role within an eCommerce brand or agency; DTC experience is preferred
• 4+ years leading analysis and interpretation of media performance across paid channels (digital, TV/CTV, social, search, influencer, affiliate and more).
• Expert in building and maintaining executive-ready dashboards and reports that tie media investments to KPIs such as CAC, CPA, LTV, ROAS, and topline revenue
• Exceptional proficiency with Google Suite and Microsoft Excel, ability to work with and analyze large data sets quickly, accurately, and efficiently
• Experience working with multiple analytics and measurement (MTA and MMM) tools like Rockerbox, GA4 and SA 360
• Strong quantitative and analytical skills with a solid understanding of key marketing metrics (CAC, CPA, CPM, CTR, CVR, CPL).
• High intellectual curiosity, strong problem-solving skills, and the ability to think creatively.
• Excellent organizational and time management skills.
• Strong written, and verbal communication, negotiation, and presentation skills