The Senior Manager of Product Development & Marketing, Supplements will manage day to day activities throughout the product lifecycle from ideation through go-to-market execution. This role will work closely with cross-functional teams in order to bring new ingestible products and portfolio extensions to market, having a key role in identifying portfolio opportunities, building product claims and enhancing consumer experience through product development. 

This role reports to the Director of Product Development & Marketing, Supplements and will work closely with cross functional partners, including team members from Education, Brand Marketing, Retail, Professional, Growth, Retention, Supply Chain, Formulation, Regulatory, Quality, and Clinical & Medical Affairs - being the day to day point of contact for managing new developments and optimizations in accelerated timelines.

Responsibilities:

Product Development & Strategy

• Lead end-to-end product development, from concept through commercialization, ensuring alignment with cross functional partners.
• Translate marketing trends, clinical research, and ingredient innovations into actionable product concepts or product improvements.
• Maintain a strong understanding of the competitive landscape, consumer & market trends to identify product opportunities and risks. 
• Contribute to new product business cases and stage gate presentations, enabling projects to maintain momentum in accordance with financial goals.
• Oversee multiple concurrent projects, ensuring all meet deadlines.

Product Marketing & Brand Alignment 

• Partner with Education and Brand Marketing to develop compelling product and ingredient narratives that will engage intended audiences and excite customers.
• Lead new product asset creation that communicates product efficacy and results including clinical before and afters, certification content, product testing content, etc… 
• Collect, analyze, interpret, and make recommendations from data to enable execution of projects on time, on strategy, & on budget, and develop go-to-market strategies and product marketing plans. 
• Collaborate with Medical Affairs to integrate clinical and scientific validation into marketing communications.

Cross-Functional Project Leadership 

• Work closely with Formulation to understand formulation science and how ingredients are contributing to product efficacy, in order to support product and ingredient story development.
• Execute product development initiatives by collaborating with cross-functional teams to bring products to life, briefing Packaging, Creative, and Copy teams, on new product initiatives and explorations. 
• Lead the product certification strategy, analyzing market and consumer trends to share recommendations with stakeholders.
• Support content creation for launch campaigns, influencer education, and retail partner presentations.

Technical Development & Regulatory Stewardship

• Lead collaboration with Regulatory Affairs to obtain new product certifications as brand differentiators. 
• Diligently proof all artwork and copy of all product packaging to align with consistency, regulatory requirements, grammar and marketing needs.
• Establish new product FAQ’s by collaborating with key teams, to create scientifically accurate responses that are in the Nutrafol voice, and consumer friendly. 
• Collaborate with RA/QA to ensure compliance with dietary supplement regulations. 
• Partner closely with Packaging, Operations and Supply Chain to ensure manufacturability and scalability of product concepts.
• Ensure all product marketing communications are compliant and truthful, working closely with RA/QA during product development and scale up.

Leadership & Mentorship

• Lead the day to day relationships and management with key vendors.
• Foster a culture of curiosity, collaboration and accountability.
• Represent the brand as a thought leader in the beauty-nutrition intersection, staying close to new product launches and consumer trends.

Requirements:

• 8+ years of experience in product development & marketing within one or more of the following categories: supplements, OTC and/or cosmetics
• Proven track record in successfully launching and managing new products
• Strong, demonstrable experience in product marketing 
• Experience participating in or leading cross functional stage gate processes and meetings across the organization
• Exceptional cross-functional collaboration across all disciplines
• Ability to translate technical or complex information into accessible marketing language
• Familiar with the nutraceutical haircare space and the competitive landscape
• Strong communication skills and willingness to be fully hands-on 
• Able to work efficiently and cross functionally as a team player
• Flexible and easily adapts to change
• Organized and extremely detailed oriented
• Must know how to develop structure/function claims and scientifically substantiate