About the Role

We’re seeking a hands-on, AI-forward marketer to build and run upmarket programs that create qualified Enterprise pipeline. You’ll own ABX strategy and execution, partner daily with the Atlanta Hub team (Director of Growth Marketing, SDR Manager, and SDRs), and orchestrate high-impact motions—digital channels, direct mail, ABX field events, partner co-marketing/joint programs, and executive experiences. You’ll brief creative and content, work cross-functionally to deliver assets, and prove ROI with clear reporting. You’ll also be comfortable leveraging AI to scale demand generation efforts.

Key Responsibilities

Enterprise ABX

• Define ICP tiers, target lists, and coverage goals.
• Design tiered plays and offer mechanics (1:1, 1:few, 1:many) aligned to buying committees.
• Set 6sense segments, in-market thresholds, and alerts to focus timing and outreach.
• Own the program mix for ENT accounts: ABX field events, partner co-marketing/joint field programs, and executive sessions.
• Build event plans end-to-end: goals, budgets, LPs, invites, onsite, lead capture, post-show follow-up.
• Build executive experiences and multi-threaded outreach with AEs/SDRs.
• Coordinate pre/during/post communications with the Events team to drive meetings and SQLs.
• Collaborate with internal paid, creative, content, and events teams to execute on time and on budget.

Funnel Conversion & Nurture

• Turn intent into MQLs → meetings → SQLs with fast SDR follow-up.
• Build persona- and stage-based nurtures; optimize sequencing and cadences.
• Align on SLAs, lead routing, and handoffs with the SDR Manager.

Paid & Digital

• Plan and optimize LinkedIn, Google, and retargeting for target accounts/ABM.
• Identify ways to scale and improve effectiveness using AI.
• Align messaging, offers, and LPs with product and sales plays.
• Run A/B tests across ads, LPs, and email.

Analytics & Reporting

• Ship dashboards for SALs, SQLs, pipeline, tier progression, and event ROI.
• Govern UTMs, attribution, and budgets; recommend spend by channel and tier.
• Publish insights and next steps after every program.

Operations & Enablement

• Maintain clean data in HubSpot and Salesforce; document workflows.
• Create briefs, templates, and playbooks for repeatable execution.
• Train SDRs on plays, offers, and follow-up talk tracks.
• Leverage AI to scale demand generation execution.
• Partner with SDR Team Lead on Agentic Inbound initiative.