About the Role

We’re looking for a Product Marketing Manager who blends strategic storytelling, customer insight, and data-driven execution with a passion for using AI tools to work smarter and expand impact. You’ll lead go-to-market planning, positioning, and messaging for key products and features, ensuring our teams and customers deeply understand our value. You’ll collaborate across Product, Growth, and Sales to launch effectively, drive adoption, and reinforce our market leadership.

Key Responsibilities

Go-to-Market & Positioning

• Own GTM strategy and execution for major launches and initiatives.
  
  
• Develop differentiated messaging and value propositions tailored to personas and verticals.
  
  
• Partner with Product and Growth Marketing to align roadmap, narrative, and campaigns.
  
  
• Build launch toolkits and internal enablement materials for Sales and CS.
  
  

Use AI for faster research, message testing, and content iteration.

Market & Customer Insights

• Analyze customer feedback, win/loss data, and competitive signals to inform strategy.
  
  
• Use AI and analytics tools to synthesize insights and spot emerging opportunities.
  
  

Maintain and evolve our competitive intelligence program.

Sales Enablement & Content Partner

• Create core assets—pitch decks, one-pagers, product sheets, FAQs, and case studies.
  
  
• Partner with Sales Enablement to ensure consistent messaging and readiness.
  
  

Leverage generative AI tools to scale high-quality content and personalization.

Demand Alignment

• Collaborate with Demand Gen and ABX to help translate product stories into pipeline.
  
  
• Support thought leadership, webinars, and content campaigns that drive awareness and conversion.
  
  

Use AI to test and optimize messaging and creative performance.

Analytics & Reporting

• Track launch success, adoption, and message resonance across channels.
  
  
• Report on product engagement, retention, and GTM performance.
  
  

Translate data into actionable recommendations for Product and Marketing leadership.

Operations & Process

• Document frameworks and workflows for repeatable GTM excellence.
  
  
• Train peers on AI-assisted tools and processes that boost productivity.
  
  

Continuously evaluate and integrate emerging AI marketing technologies.

What You Bring

• • 5+ years of product marketing experience in B2B SaaS or technology.
    
    
  • Proven ability to lead cross-functional launches and craft clear, differentiated narratives.
    
    
  • Strong understanding of buyer journeys and go-to-market alignment.
    
    
  • High comfort with AI tools (e.g., ChatGPT, Jasper, Notion AI, HubSpot AI, Grammarly).
    
    
  • Analytical mindset with experience using data to guide decision-making.
    
    
  • Excellent communicator and collaborator with strong project management skills.