Company Description

We are one of the world’s leading designers and manufacturers of dairy systems and technology - helping farmers produce better results every day. From rotary platforms to dairy automation and milk cooling systems, we deliver world-class solutions to the global dairy industry.

Based in Horotiu, just north of Hamilton, we operate across NZ and internationally, with offices in Australia, the USA, UK, Ireland, and China — and customers in every dairying nation on the planet.

Job Description

We are looking for a Digital Marketing & Content Specialist who can think, write, and deliver high‑quality digital content that drives real engagement and qualified leads.

This is a hands-on role where you will take campaign direction and turn it into clear, practical, farmer‑relevant content then manage how it performs across digital channels. You will get to own the quality, clarity, and results of what goes out.  If you enjoy turning complex products and systems into messaging that makes sense to “real people”, come talk with us!

Campaign & content creation

• Develop digital and social campaigns from brief to execution
• Write clear, practical copy - headlines, body copy, lead forms into farmer-relevant messaging
• Create content grounded in real on‑farm situations (not generic marketing jargon)

Social media execution

• Plan and schedule content across key markets
• Build static posts, carousels, reels, and stories aligned to campaign intent
• Deliver a mix of paid and organic content
• Identify day‑to‑day content opportunities beyond campaign cycles
• Monitor performance and adjust content accordingly

Lead generation

• Create campaigns designed to generate qualified enquiries
• Structure messaging and lead forms to filter the right audience
• Work with internal teams to ensure leads are relevant and usable

Content creation (hands-on)

• Capture photos and produce basic video content for digital channels
• Film and edit simple, effective video suited to social platforms
• Identify content that can be reused across campaigns and channels
• Write articles for trade publications and external communications
• Conduct interviews and turn them into strong testimonials and case studies
• Create organic (non‑paid) content opportunities for social channels

Qualifications

• Proven experience running digital marketing campaigns
• Strong, practical copywriting ability
• Experience managing paid social campaigns and budgets
• Ability to analyse performance and adjust approach
• Experience writing across formats — social, long‑form, bios, testimonials
• Confidence creating simple video content for digital platforms
• Hands on experience with Meta Ads Manager
• Facebook, Instagram, TikTok, X, LinkedIn, YouTube
• Basic performance tracking (CTR, CPL, lead quality)
• Google Ads (advantageous)
• CRM or lead management systems (advantageous)

Additional Information

Ready to apply?

If you're excited by the opportunity to be part of a future-focused Kiwi company with global reach - and you have the right to live and work in New Zealand – we would love to hear from you.

Please include a short introduction and examples of your work (keep it relevant and practical)

Apply now and help us tell the Waikato Milking Systems story to the world.